Apple enters smart display market with $299 HomeView and co-developed accessories
At its 'Welcome Home' event, Apple announced the HomeView smart display powered by an A18 chip and Siri AI, alongside a new Apple Home Collection of accessories made in partnership with LG and Schneider Electric.
Apple entered the smart display category at its 'Welcome Home' event on October 13, 2026, revealing the HomeView hub. Priced at $299 in the United States and $429 in Canada, the device serves as the centerpiece of Apple's push into connected living, positioning the company to compete directly against smart displays from Amazon and Google.[1][2][6][9][15][18]
The HomeView features a 7-inch square touchscreen, an A18 processor, and a 12-megapixel FaceTime camera. Available in tabletop speaker-base and wall-mounted form factors across four colors—Silver, Starlight, Rose Pink, and Space Gray—the device relies primarily on voice controls and Siri AI. Its built-in camera uses facial recognition to identify up to six family members and tailor responses to each individual user. Pre-orders opened on announcement day, with shipments scheduled to begin November 13.[5][8][10][16][17][18][19]
Alongside the hub, Apple introduced the Apple Home Collection, a lineup of smart home devices created with LG and Schneider Electric that includes security cameras, video doorbells, thermostats, and smart locks. TechRadar reported that Apple is not manufacturing the accessories itself, while Bloomberg noted the partner devices will cost between $199 and $399 and arrive in December. Apple also rounded out the event by unveiling a refreshed Apple TV 4K and a new HomePod mini 2.[3][4][7][11][12][14][16]
Key facts
- Apple unveiled the HomeView smart display for $299, opening pre-orders ahead of a November 13 release.
- The HomeView is powered by an A18 chip and includes a 7-inch square screen, a 12-megapixel FaceTime camera, and tabletop or wall-mount configurations.
- HomeView utilizes facial recognition to personalize Siri AI for up to six household members.
- Apple collaborated with LG and Schneider Electric on the Apple Home Collection, which covers thermostats, door locks, cameras, and a video doorbell.
- The Apple Home Collection accessories will be priced between $199 and $399 and will ship in December.
- Apple also announced a new Apple TV 4K and a HomePod mini 2 during the event.
Sources · 15 sources
- 9T
9to5Mac@9to5macPost on X ·
Apple unveils new HomeView smart display: pre-order today for $299 https://t.co/YhcLlNWsO4 by @ChanceHMiller
Open source - TE
TechCrunch@TechCrunchPost on X ·
Apple is taking a big swing at the smart home market with its latest product that competes with Amazon Echo Show and Google Nest Hub. https://t.co/Rj79aUOYig
Open source - 9T
9to5Mac@9to5macPost on X ·
Apple unveils Apple Home Collection smart home accessories developed with LG and Schneider https://t.co/CnXI5Oh5Dc by @mvcmendes
Open source - TE
TechRadar@techradarPost on X ·
Apple Home is getting a new doorbell, cameras, and smart lock — but Apple isn’t making them https://t.co/hRfzjLeZjH
Open source - TW
Tom Warren@tomwarrenPost on X ·
this is Apple's new HomeView smart home hub. It has a 7-inch square screen, 12-megapixel FaceTime camera, and comes in both tabletop and wall-mounted options. Details: https://t.co/Ti1bDrTFk7 https://t.co/3aswC24IQU
Open source - BL
Bloomberg@businessPost on X ·
Apple introduced a new device called the HomeView, a $299 display that serves as the centerpiece of its push to challenge Amazon and Google in the smart home market. Read more here: https://t.co/ERJKdyZfAo 📷: Apple https://t.co/LPGgGD12RQ
Open source - TE
Techmeme@TechmemePost on X ·
Apple unveils the Apple Home Collection, a lineup of smart home accessories made with LG and Schneider, including cameras, thermostats, a doorbell, and a lock (Apple) (Visit Techmeme dot com for the link and full context!)
Open source - SB
Shay Boloor@StockSavvyShayPost on X ·
$AAPL just introduced HomeView which is a $299 smart home display that recognizes up to six people and personalizes Siri while connecting cameras, locks and other home devices. Apple is betting its hardware ecosystem and privacy advantage can keep Siri at center of the home as $META, $GOOGL and $AMZN bring their own AI agents into everyday life.
Open source - TV
The Verge@vergePost on X ·
Apple announced the new product at its ‘Welcome home’ event today. https://t.co/KTqtDVD0mr
Open source - BG
BGR@BGRPost on X ·
Apple HomeView brings a 7-inch touchscreen, A18 chip and Siri AI to the smart home. Here’s the release date, both models, colors and every new feature. https://t.co/cFoWU75XUX
Open source - MC
MacRumors.com@MacRumorsPost on X ·
Apple Launches 'Apple Home Collection' With Cameras, Lock, Thermostats and More https://t.co/diowDYlK9R https://t.co/nzAU506T1k
Open source - TV
The Verge@vergePost on X ·
Say hello to the Apple HomeView, the latest generation of TV 4K and HomePod Mini, and a set of new smart home gadgets. https://t.co/CBFUTy6WY7
Open source - TE
TechRadar@techradarPost on X ·
9 things we learned from the big Apple 'Welcome Home' event — including a new HomeView smart display and fresh Apple TV 4K https://t.co/yEWeYk5tgt
Open source - TI
The Indian Express@IndianExpressPost on X ·
Apple is betting big on Siri AI for the home with its latest HomeView, new HomePod Mini 2, and the refreshed Apple TV 4K. These devices not only promise greater ease of use but also have privacy and safety at their core. https://t.co/D6WCryHmq1
Open source - II
iPhone in Canada@iPhoneinCanadaPost on X ·
Apple Unveils HomeView Smart Display With Siri AI, Starting at $429 in Canada https://t.co/WbgiHiRcJg
Open source - EV
Evan@StockMKTNewzPost on X ·
APPLE $AAPL JUST INTRODUCED THE HOMEVIEW, A $299 SMART HOME DISPLAY - 7-inch touch screen with an iPhone-style app grid - No physical buttons, mainly runs on voice commands - Built-in camera recognizes up to 6 people and personalizes Siri for each - Available Nov. 13 Apple is also launching cameras, a video doorbell, thermostats, and door locks with LG and Schneider Electric, priced from $199 to $399 and shipping in December - Bloomberg
Open source - PO
Polymarket@PolymarketPost on X ·
JUST IN: Apple unveils HomeView, a $300 AI-powered smart home hub that uses facial recognition to personalize itself for each household member. https://t.co/Hy9LGFmE99
Open source - TE
Techmeme@TechmemePost on X ·
Apple unveils the $299 Apple HomeView, a 7" smart display with an A18 chip, tabletop and wall-mounted versions, and "HomeView software", shipping November 13 (@julianchokkattu / Wired) (Visit Techmeme dot com for the link and full context!)
Open source - AH
Apple Hub@theapplehubPost on X ·
Apple has officially announced HomeView, its all new smart home hub 🏠 • 7 inch Liquid Retina display • Siri AI with Apple Intelligence • Face recognition for personalized experiences • FaceTime support • Smart home controls • Speaker base or wall mounted design • Starts at $299 • Pre orders start today • Launches November 13 Available in Silver, Starlight, Rose Pink and Space Gray
Open source