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Microsoft sought $800 million from Netflix for exclusive Xbox adaptation deal, reports say

A proposed seven-year agreement that would have given Netflix exclusive adaptation rights to Xbox video games collapsed after Microsoft countered a $500 million offer with an $800 million demand.

A split image showing the glowing green Xbox logo on the left and the red Netflix 'N' logo on the right.
Image: @tomwarren

Negotiations between Microsoft and Netflix over a sweeping exclusivity pact for Xbox film and television adaptations fell through over a pricing dispute, according to multiple industry reports. Under the proposed seven-year deal, the streaming platform would have secured exclusive rights to develop shows and movies based on Xbox games and characters.[1][3][4][5]

According to reporter Tom Warren, Netflix originally offered $500 million to license Xbox intellectual properties. Xbox CEO Asha Sharma and her team countered by asking for $800 million, leading Netflix to withdraw its offer. Following the collapse of the discussions, Xbox pivoted toward smaller partner deals for upcoming adaptations, as reported by Neowin.[2][4]

The breakdown of the overarching exclusivity deal does not appear to dismantle existing arrangements between the companies. According to Analytics Insight, current joint collaborations, including planned animated series based on Minecraft and Diablo, remain intact as part of a separate partnership.[1]

Key facts

  • Netflix offered Microsoft $500 million to license Xbox games for film and television adaptations.
  • Xbox CEO Asha Sharma and her team countered Netflix's bid by asking for $800 million for seven years of exclusive content.
  • Netflix pulled its licensing offer following Microsoft's $800 million counterproposal.
  • Xbox shifted its strategy toward smaller partner deals for adaptations after the exclusivity talks fell apart.
  • Existing collaborations between Xbox and Netflix, including planned Minecraft and Diablo animated series, remain separate from the collapsed deal.

Sources 路 5 sources

  1. AI

    Analytics Insight@analyticsinmePost on X 路

    饾悧饾悰饾惃饾惐 饾悥饾悮饾惂饾惌饾悶饾悵 饾悢饾悞饾悆 饾煐饾煄饾煄 饾悓饾悽饾惀饾惀饾悽饾惃饾惂 饾悷饾惈饾惃饾惁 饾悕饾悶饾惌饾悷饾惀饾悽饾惐 饾悷饾惃饾惈 饾悊饾悮饾惁饾悶 饾悁饾悵饾悮饾惄饾惌饾悮饾惌饾悽饾惃饾惂 饾悜饾悽饾悹饾悺饾惌饾惉 A potential seven-year partnership between Xbox and Netflix has reportedly fallen through over a licensing price difference. Existing collaborations, including planned Minecraft and Diablo animated series, remain a separate part of their partnership. #Xbox #Netflix #Minecraft #Diablo #GamingNews #analyticsinsight #analyticsinsightmagazine Read More 馃憞 https://t.co/Xw4tUDAEaz

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  2. TW

    Tom Warren@tomwarrenPost on X 路

    Netflix reportedly offered Microsoft $500 million to license Xbox games for adaptations. Xbox CEO Asha Sharma and team countered by asking for $800 million, and Netflix has pulled its offer https://t.co/2J5NCb4dOS https://t.co/FjTSTjcHXt

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  3. IG

    IGN@IGNPost on X 路

    Xbox reportedly asked Netflix for $800 million for a seven-year deal that would have given the streamer exclusive adaptations based on its games. https://t.co/W9j6OJsFdX https://t.co/9h1ilJ5NB7

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  4. NE

    NeowinFeed@NeowinFeedPost on X 路

    A massive exclusivity deal between Microsoft and Netflix for Xbox film and TV adaptations collapsed after Microsoft requested $800 million, leading Xbox to pivot to smaller partner deals. #Microsoft #Netflix #Xbox https://t.co/6BLroS14W0

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  5. VG

    VGC@VGC_NewsPost on X 路

    Microsoft wanted $800 million from streaming giant Netflix for seven years of shows and films about Xbox characters, exclusively on Netflix, it鈥檚 claimed. https://t.co/XttNlPC9Dx https://t.co/k3wKtUMX50

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