Meta's Muse AI app tops 10 million users as shopping drives rapid growth
Meta's new AI companion app Muse has surpassed 10 million users since its September launch, with CEO Mark Zuckerberg highlighting retail shopping as the platform's leading use case.
Meta's AI companion app Muse has crossed 10 million users since its release, the company announced during its third-quarter earnings call. Chief Executive Mark Zuckerberg identified shopping as the agent's primary use case, noting that more than 25% of Muse users are making purchases through the application, with average purchases exceeding $200.[1][4][9][14][15]
Data from market intelligence firm Sensor Tower shows Muse garnered 10.9 million downloads following its Sept. 8 debut, with 10.2 million originating in the United States. That trajectory makes Muse the 12th app in mobile history to reach 10 million U.S. downloads within its first 40 days, placing it alongside Meta's Threads. PYMNTS separately reported that Muse hit 10 million downloads across the U.S. and Canada in 35 days, whereas competing services such as ChatGPT, Claude, and Grok each took more than 100 days to reach that threshold worldwide.[3][5][8][10][11][13]
Alongside rapid user acquisition, reports indicate Muse is demonstrating stronger user retention than rival AI agents, even outpacing ChatGPT, Claude, and Grok combined. In contrast, Sensor Tower figures showed U.S. downloads for ChatGPT dropped by more than 25% over the past 30 days.[2][3][8]
Key facts
- Meta's Muse AI app surpassed 10 million users following its launch in September.
- Mark Zuckerberg stated during Q3 earnings that shopping is the top use case for Muse, with over 25% of users making purchases.
- The average purchase size made by Muse users exceeds $200.
- Sensor Tower reported Muse recorded 10.9 million total downloads after launching on Sept. 8, including 10.2 million in the U.S.
- Muse became only the 12th mobile app to reach 10 million U.S. downloads within its first 40 days.
- Muse achieved higher user retention rates than competing AI apps, while U.S. downloads of ChatGPT fell over 25% across the preceding 30 days.
Sources · 11 sources
- TE
TechCrunch@TechCrunchPost on X ·
Meta Muse users are adopting the app for shopping and personal productivity, the company said during Q3 earnings. The AI app now has over 10M users. https://t.co/KoV9WNdW4F
Open source - QU
Quartz@qzPost on X ·
Meta's Muse hit 10M downloads in 40 days — and kept more users than ChatGPT Meta's new AI agent Muse is outpacing every rival app out of the gate, with stronger retention numbers than ChatGPT, Claude, and Grok combined. The catch: a privacy scare over #MetaMuse #AIApps #ChatGPT https://t.co/tyaMUpk5md
Open source - UW
unusual_whales@unusual_whalesPost on X ·
Meta's, $META, Muse has surpassed 10.9 million downloads since its launch on Sept. 8, according to Sensor Tower. In contrast, ChatGPT downloads have declined by more than 25% over the last 30 days in the US
Open source - TE
Techmeme@TechmemePost on X ·
Mark Zuckerberg says Muse has drawn 10M+ users since its launch and 25%+ of users are making purchases through the app, with an average purchase size of $200+ (Business Insider) (Visit Techmeme dot com for the link and full context!)
Open source - TE
TechmemeArticle ·
Sensor Tower: Muse had 10.9M downloads since its September debut, 10.2M of those in the US, becoming the 12th app to hit 10M US downloads in its first 40 days (Sarah Perez/TechCrunch) Sarah Perez / TechCrunch : Sensor Tower: Muse had 10.9M downloads since its September debut, 10.2M of those in the US, becoming the 12th app to hit 10M US downloads in its first 40 days — Meta's AI companion, Muse, is now one of only a dozen mobile apps to have reached 10 million U.S. downloads in its first 40 days on the market.
Open source - 9T
9to5Mac@9to5macPost on X ·
Sensor Tower: Meta’s Muse app tops 10 million US downloads in 40 days https://t.co/g6l6qDHetL by @mvcmendes
Open source - AI
Analytics Insight@analyticsinmePost on X ·
𝐌𝐮𝐬𝐞 𝐇𝐢𝐭𝐬 𝟏𝟎 𝐌𝐢𝐥𝐥𝐢𝐨𝐧 𝐔𝐬𝐞𝐫𝐬 𝐢𝐧 𝐒𝐢𝐱 𝐖𝐞𝐞𝐤𝐬; 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐬 𝐀𝐝𝐨𝐩𝐭𝐢𝐨𝐧 Meta’s Muse is scaling fast. Over 10 million users have adopted the AI agent in six weeks, and shopping is driving engagement—with average purchases above USD 200. #Meta #Muse #AI #ArtificialIntelligence #Earnings #AI #AINews #AnalyticsInsight #AnalyticsInsightMagazine Read More 👇 https://t.co/FHXv3gjg9n
Open source - TE
TechCrunch@TechCrunchPost on X ·
Meta's AI companion Muse has surpassed 10 million U.S. downloads in its first 40 days, joining an exclusive group of apps that includes Threads. New data also shows Muse is retaining users at higher rates than its AI rivals. https://t.co/IEsYDOqe8j
Open source - BI
Business Insider@BusinessInsiderPost on X ·
Meta's Muse AI app hits over 10 million users since launch. CEO Mark Zuckerberg touted shopping as Muse's top use. https://t.co/OMIKsRXh12
Open source - TE
Techmeme@TechmemePost on X ·
Sensor Tower: Muse had 10.9M downloads since its September debut, 10.2M of those in the US, becoming the 12th app to hit 10M US downloads in its first 40 days (@sarahpereztc / TechCrunch) (Visit Techmeme dot com for the link and full context!)
Open source - PO
Polymarket@PolymarketPost on X ·
JUST IN: Meta's Muse AI app surpasses 10 million U.S. downloads in just 40 days, a milestone achieved by only 11 other apps in history.
Open source - CB
Crypto BriefingArticle ·
Meta says its Muse AI app has passed 10 million users Meta's Muse AI app's rapid growth highlights the increasing demand for AI-driven productivity and shopping solutions, impacting market dynamics. The post Meta says its Muse AI app has passed 10 million users appeared first on Crypto Briefing .
Open source - PY
PYMNTS@pymntsPost on X ·
📲 Meta’s Muse hit 10 million downloads in 35 days across the US and Canada. ChatGPT, Claude and Grok each needed more than 100 days, and all three launched globally. Full story on PYMNTS. https://t.co/rXlLgv1a0I
Open source - PO
Polymarket@PolymarketPost on X ·
JUST IN: Zuck reveals shopping has become the biggest use case for Meta's Muse AI, with over 25% of users shopping through the agent & average purchase exceeding $200.
Open source - TE
TechmemeArticle ·
Mark Zuckerberg says Muse has drawn 10M+ users since its launch and 25%+ of users are making purchases through the app, with an average purchase size of $200+ (Business Insider) Business Insider : Mark Zuckerberg says Muse has drawn 10M+ users since its launch and 25%+ of users are making purchases through the app, with an average purchase size of $200+ — - Meta reported third-quarter earnings on Wednesday. — Meta CEO Mark Zuckerberg said over 10 million people have set up a Muse AI agent since its launch.
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