Instagram reportedly offers creators up to $500,000 for long-form video cross-posts
Instagram is offering select video creators between $50,000 and $500,000 to post long-form content to its new Features format, according to reporting by Business Insider.
Instagram is offering select creators payments ranging from $50,000 to $500,000 to share long-form videos on its platform, according to reporting by Business Insider. The push is intended to attract YouTube creators and expand Instagram's footprint in long-form video content.[1][2][3][4]
The reported agreements target Instagram's new "Features" product, a revamp of IGTV that allows horizontal, widescreen videos running up to 90 minutes inside the main app. The deals reportedly do not require exclusivity, meaning creators are permitted to cross-post the same video to Instagram on the day it debuts on YouTube.[2][3]
Instagram, which counts more than 3 billion monthly active users, is currently testing Features with select creators in the United States and rolling out the format to Apple TV in the U.S. While the company has not publicly announced a formal long-form payment program, the reported checks follow questions around creator monetization raised immediately after the product's unveiling.[2]
Key facts
- Instagram is offering select creators between $50,000 and $500,000 to post long-form videos to its platform, according to Business Insider.
- The payments are targeted at Instagram's "Features" product, which brings back IGTV as horizontal widescreen videos lasting up to 90 minutes.
- The reported creator deals are non-exclusive and allow creators to post content to Instagram the same day it is published on YouTube.
- Instagram is testing Features with select creators in the U.S. and expanding the format to Apple TV in the U.S.
- Instagram has more than 3 billion monthly active users.
- Instagram has not officially announced a public payment program for long-form video.
Sources · 4 sources
- BI
Business Insider@BusinessInsiderPost on X ·
Instagram wants what YouTube has — and it's willing to pay up to get it. In an effort to persuade content creators to post long-form video on Instagram, the company is paying a select number of creators hefty sums, according to people familiar with the deals. https://t.co/fnJopAcevv
Open source - AG
AGTP@AGTPinsightsPost on X ·
Instagram is reportedly offering YouTubers up to $500,000 to post long-form videos. Here's what you need to know. Business Insider reports that Instagram is paying a select number of creators big sums to put long-form video on the platform, according to people familiar with the deals. The goal is to pull creators away from YouTube. The offers reportedly start at $50,000 and go up to $500,000. Creators can reportedly post the same video on Instagram the day it goes up on YouTube. The deals reportedly don't require exclusive publishing. The push follows a video overhaul Instagram unveiled on Monday. It is bringing back IGTV as "Features," horizontal widescreen videos inside the Instagram app. They can run as long as a feature film, 90 minutes. Instagram is testing Features with select creators in the U.S. and is also expanding to Apple TV in the U.S. The pay is notable because one report two days earlier said Instagram hadn't worked out how, or if, it would pay for long-form video. Creators immediately asked about monetization after the announcement. People are reading it two ways. Some say it's like the Twitch, YouTube and Mixer deals that paid creators to switch platforms, which mostly didn't work. Others say it's different, since Instagram has over 3 billion monthly users already and is adding a new format to keep them there. Some creators also asked why Instagram isn't paying the creators who built its audience. Key numbers: - $50,000 to $500,000 per offer - 90 minute maximum video length - Over 3 billion monthly active users on Instagram - Same-day posting with YouTube allowed The deals are reported, and Instagram has not announced a public long-form payment program.
Open source - TE
TechmemeArticle ·
Sources: Instagram is offering select creators $50K to $500K to cross-post their long-form YouTube content to its new "Features" product (Business Insider) Business Insider : Sources: Instagram is offering select creators $50K to $500K to cross-post their long-form YouTube content to its new “Features” product — Instagram wants what YouTube has — and it's willing to pay up to get it. — In an effort to persuade content creators to post long-form video …
Open source - ㆅ
ㆅ@howfxrPost on X ·
Instagram is offering select creators $50,000 to $500,000 to publish long-form videos on its new Features platform 👀 The move aims to attract YouTube creators and expand Instagram's presence in long-form video. 🧵 https://t.co/eyeWzATNYH
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