Instagram launches Apple TV app for Reels and live shows
Instagram has released a dedicated app for Apple TV, bringing Reels, longer videos, and live shows to Apple's streaming platform.
Instagram has launched a dedicated app for Apple TV, marking the first time the Meta-owned platform has been made available on Apple's streaming hardware, according to reports by MacRumors and The Verge.[1][2][4]
The new television app allows users to view Reels, longer-form videos, and live creator shows directly on home television screens. The roll-out expands on Instagram's existing living room footprint, following prior availability across Fire TV, Google TV, and Samsung smart TVs.[2][4][5][6]
Interface previews shared alongside the release show a mobile notification login mechanism to secure accounts alongside viewing features tailored for shared screens. The move also comes as part of broader competition against YouTube's established presence on connected televisions, according to Neowin.[3][5]
Key facts
- Instagram launched a dedicated app on Apple TV without a formal public announcement.
- The Apple TV app supports viewing Instagram Reels, longer videos, and live creator shows.
- The launch marks the first time Instagram is natively available on Apple's streaming device.
- Instagram had previously launched apps on Fire TV, Google TV, and Samsung smart TVs.
- The app uses a phone verification prompt to authenticate and log into television accounts.
- Neowin reported the Apple TV launch is aimed at challenging YouTube's dominance on connected TVs.
Sources · 6 sources
- TV
The Verge@vergePost on X ·
Instagram quietly launched an Apple TV app. https://t.co/HQ3JtdOoRE
Open source - TE
TechmemeArticle ·
Instagram launches an Apple TV app for watching Reels, longer videos, and live shows; the app previously launched on Fire TV, Google TV, and Samsung smart TVs (Hartley Charlton/MacRumors) Hartley Charlton / MacRumors : Instagram launches an Apple TV app for watching Reels, longer videos, and live shows; the app previously launched on Fire TV, Google TV, and Samsung smart TVs — Instagram is now available on the Apple TV, bringing Reels, longer videos, and live shows via the platform to Apple's streaming device for the first time.
Open source - NE
NeowinFeed@NeowinFeedPost on X ·
Instagram, in an effort to challenge YouTube's dominance on TVs, has launched a new app for Apple TV. #Instagram #AppleTV https://t.co/rI2xnaR60b
Open source - TE
Techmeme@TechmemePost on X ·
Instagram launches an Apple TV app for watching Reels, longer videos, and live shows; the app previously launched on Fire TV, Google TV, and Samsung smart TVs (@ihxrtlxy / MacRumors) (Visit Techmeme dot com for the link and full context!)
Open source - ㆅ
ㆅ@howfxrPost on X ·
Instagram is now available on Apple TV, joining Google TV and Samsung TV. Users can watch Reels, longer videos, live shows and content from their favourite creators on the big screen. https://t.co/vGBsJJouln
Open source - AI
Analytics Insight@analyticsinmePost on X ·
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐁𝐫𝐢𝐧𝐠𝐬 𝐑𝐞𝐞𝐥𝐬 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐒𝐡𝐨𝐰𝐬 𝐭𝐨 𝐀𝐩𝐩𝐥𝐞 𝐓𝐕 Instagram is now on Apple TV. Reels, longer videos and live creator shows are moving from the phone screen to the living room. #Instagram #AppleTV #Reels #Meta #Streaming #AI #AINews #AnalyticsInsight #AnalyticsInsightMagazine Read More 👇 https://t.co/xRrYMwEEGU
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