Disney raises prices on Disney+ and Hulu streaming tiers
Walt Disney Co. has increased subscription prices across several Disney+ and Hulu plans, raising standalone ad-free tiers by $2.50 to $21.49 per month while keeping the ad-supported bundle at $12.99.
Under the new pricing structure, standalone ad-free tiers for Disney+ and Hulu are each rising by $2.50, or 13%, to $21.49 per month. The ad-free bundle featuring both Disney+ and Hulu increases by $2 to $21.99 monthly, while standalone ad-supported tiers for either service increase by $0.50 to $12.49 per month. Disney is keeping the price of its joint ad-supported bundle unchanged at $12.99 per month.[1][3][7][11][12][16]
The revisions mark Disney's fourth price hike for the streaming services in as many years, according to The Hollywood Reporter, amid rising costs and price hikes across competing platforms such as Netflix and Peacock. Bloomberg reported that subscribers would begin receiving notifications as early as Wednesday, September 23, 2026. Separately, The Straits Times cited sources reporting a Disney+ price jump to $27.50 per month. Disney stated the increases are necessary to invest in platform enhancements and strengthen subscriber value.[2][3][6][8][10][14][15]
Key facts
- Standalone ad-free subscriptions for Disney+ and Hulu each increase by $2.50, or 13%, to $21.49 per month.
- The ad-free bundle containing both Disney+ and Hulu increases by $2 to $21.99 per month.
- Standalone ad-supported plans for Disney+ or Hulu increase by $0.50 to $12.49 per month, while the ad-supported bundle remains unchanged at $12.99 per month.
- The price adjustments represent Disney's fourth price increase for Disney+ and Hulu in as many years, according to The Hollywood Reporter.
- Disney stated the price increases are necessary to invest in platform enhancements and strengthen subscriber value.
- Bloomberg reported that subscribers were expected to receive notifications about the changes as early as Wednesday, September 23, 2026.
- In a conflicting report, The Straits Times cited sources stating Disney+'s US subscription price was set to increase 13% to $27.50 per month.
Sources · 15 sources
- IG
IGN@IGNPost on X ·
Disney+ and Hulu without ads will both individually go up by $2.50 — or 13% — to $21.49 per month while the bundle including both will increase by $2 to $21.99. https://t.co/JLdW3Sz0D8 https://t.co/l8bjtFuJBN
Open source - TE
TechCrunch@TechCrunchPost on X ·
Disney is raising the prices of Disney+ and Hulu as streaming costs continue to rise across the industry. https://t.co/15AhwjeLui
Open source - EV
Evan@StockMKTNewzPost on X ·
DISNEY $DIS IS RAISING PRICES ON ITS STREAMING SERVICES New pricing: - Disney+ (ad-free): $21.49/month, up $2.50 (+13%) - Hulu (ad-free): up $2.50, same increase as Disney+ - Disney+ and Hulu bundle (ad-free): $21.99/month, up $2 - Disney+ and Hulu (with ads, standalone): $12.49/month, up $0.50 - Disney+ and Hulu bundle (with ads): $12.99/month, unchanged Users will start seeing the changes as early as Wednesday - Bloomberg
Open source - PO
Polymarket@PolymarketPost on X ·
JUST IN: Disney+ is hiking its ad-free subscription by $2.50 to $21.49 per month.
Open source - *B
*Walter Bloomberg@DeItaonePost on X ·
$DIS - DISNEY+ PRICE TO INCREASE 13% TO $21.49 PER MONTH: SOURCES
Open source - BI
Business Insider@BusinessInsiderPost on X ·
Disney is raising the prices of Disney+ and Hulu once again. Major streamers like Netflix and Peacock have also hiked prices. https://t.co/1y2CoNRBQS
Open source - WS
Wall St Engine@wallstenginePost on X ·
DISNEY $DIS IS RAISING STREAMING PRICES New monthly pricing: Disney+ ad-free: $21.49, up $2.50 (+13%) Disney+ & Hulu ad-free bundle: $21.99, up $2 Disney+ or Hulu with ads: $12.49, up $0.50 Disney+ & Hulu with ads bundle: $12.99, unchanged So basically, you can get both Disney+ and Hulu with ads for just $0.50 more than either standalone plan.
Open source - TE
TechRadar@techradarPost on X ·
The 2026 Disney+ and Hulu price increase has arrived — and Disney claims it's necessary to 'invest in enhancements' for its streaming platforms and 'strengthen the value we deliver to subscribers' https://t.co/AtXmS7Vq9E
Open source - MC
MacRumors.com@MacRumorsPost on X ·
Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49 https://t.co/NwG0dMe5Zb https://t.co/lsgZFZNI25
Open source - BL
Bloomberg@businessPost on X ·
Walt Disney Co. is raising prices on several of its streaming subscriptions, with users being notified as early as Wednesday, according to people familiar with the matter https://t.co/ZHOU87VmRa
Open source - *B
*Walter Bloomberg@DeItaonePost on X ·
DISNEY+ HIKES AD-FREE PRICE 13% Disney is raising the price of its ad-free Disney+ plan by 13% to $21.49 per month, an increase of $2.50. Ad-free Hulu will rise by the same amount, while the Disney+ and Hulu ad-free bundle increases to $21.99. The move comes as major streaming companies continue raising prices to boost profitability.
Open source - CN
CBS News@CBSNewsPost on X ·
Both standalone ad-free plans for Disney+ and Hulu are increasing by $2.50, or 13%, bringing the total cost to $21.49 a month for each, Disney said. The company will continue pricing its most popular bundle, a joint Disney+/Hulu subscription with ads, at $12.99. https://t.co/U8fbtaYpZ2
Open source - PM
Polymarket Money@PolymarketMoneyPost on X ·
JUST IN: Disney is raising streaming prices with Disney+ ad-free up 13% to $21.49.
Open source - TE
Techmeme@TechmemePost on X ·
Disney raises Disney+ and Hulu prices, the fourth price hike in as many years; the ad-free tiers will each cost $21.49/month, an increase of $2.50 (@rickporter / The Hollywood Reporter) (Visit Techmeme dot com for the link and full context!)
Open source - TS
The Straits Times@straits_timesPost on X ·
Disney+ US subscription price to jump 13% to $27.50 a month as soon as Sept 23: Sources https://t.co/i6MeGuUj0U
Open source - AI
Analytics Insight@analyticsinmePost on X ·
𝗗𝗶𝘀𝗻𝗲𝘆+, 𝗛𝘂𝗹𝘂 𝗣𝗿𝗶𝗰𝗲 𝗛𝗶𝗸𝗲: 𝗖𝗵𝗲𝗰𝗸 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗥𝗮𝘁𝗲𝘀 Disney+ and Hulu just became more expensive in the US. Ad-free plans now cost USD 21.49, while the ad-supported bundle stays at USD 12.99. The latest hike also makes bundled subscriptions far more prominent. #DisneyPlus #Hulu #Disney #Streaming #StreamingPrices #EntertainmentNews #TechNews #AnalyticsInsight #AnalyticsInsightMagazine Read More 👇 https://t.co/3Uk7oOjGwJ
Open source