Apple announces 'Welcome home' product launch for October 13 in New York
Apple has scheduled a special launch event titled 'Welcome home' for Tuesday, October 13, in New York City, where the company is slated to introduce new smart home hardware.
Apple has announced a product launch event scheduled for Tuesday, October 13, 2026, in New York City's Tribeca neighborhood. The gathering, carrying the tagline 'Welcome home.', is set to start at 9:00 a.m. ET. Official teaser artwork shows an embroidered rainbow Apple logo framed in an embroidery hoop above the 'Welcome home.' slogan and date.[1][2][3][4][6][7][10][11]
Although Apple has not publicly detailed the specific lineup, Bloomberg confirmed that the event will introduce new smart home devices. Media reports from 9to5Mac and Digit indicate the expected lineup includes a refreshed Apple TV 4K, an updated HomePod mini 2, and a new smart home hub equipped with a display.[1][2][8][9][11]
According to Gizmodo, the upcoming display hub, widely referred to as 'HomePad,' is rumored to run on Siri AI and Apple Intelligence. The outlet also noted rumors that Apple could reveal home devices developed in partnership with LG.[5]
Key facts
- Apple announced a product launch event titled 'Welcome home' set for Tuesday, October 13, 2026.
- The event will take place in the Tribeca neighborhood of New York City starting at 9:00 a.m. ET.
- Promotional artwork depicts an embroidered rainbow Apple logo stitched within an embroidery hoop alongside the event date and 'Welcome home.' tagline.
- Apple confirmed it will introduce new smart home products at the event, though official model specifics remain unannounced.
- Anticipated hardware announcements include a smart home hub featuring a screen, a new Apple TV 4K, and a HomePod mini 2.
- The rumored smart home hub, dubbed 'HomePad,' is expected to integrate Siri AI and Apple Intelligence, alongside rumored LG-collaborated hardware.
Sources · 9 sources
- *B
*Walter Bloomberg@DeItaonePost on X ·
$AAPL - APPLE ANNOUNCES OCTOBER 13 PRODUCT LAUNCH EVENT Apple has scheduled a product launch event for October 13, 2026, in New York City's Tribeca neighborhood. The event, titled “Welcome Home,” will begin at 9:00 a.m. ET. Apple has not yet disclosed which products will be unveiled.
Open source - 9T
9to5Mac@9to5macPost on X ·
Apple has announced a special event for Tuesday, October 13, under the tagline “Welcome home.” New Home products are expected, including a new Apple TV 4K, HomePad and HomePod mini 2. https://t.co/Kxi1b2LyxH
Open source - MC
MacRumors.com@MacRumorsPost on X ·
Apple Product Launch Announced for October 13: 'Welcome Home' https://t.co/RCUmsiRuTT https://t.co/4iVzoNfq0v
Open source - MC
MacRumors.com@MacRumorsPost on X ·
Apple has announced an upcoming product launch for Tuesday, October 13 with the tagline "Welcome home," where it is expected to unveil new smart home hardware. https://t.co/fGFETbcVKg
Open source - GI
Gizmodo@GizmodoPost on X ·
Apple Teases Smart Home-Related Event on Oct. 13: It's widely rumored that Apple will announce a new smart home hub, a so-called "HomePad," powered by Siri AI and Apple Intelligence, as well as a few smart home devices made in collaboration with LG. https://t.co/HltJWgAQ4u
Open source - 9T
9to5Mac@9to5macPost on X ·
Apple announces special event for October 13: ‘Welcome home’ https://t.co/9Vn3irJv7T by @iryantldr
Open source - TE
Techmeme@TechmemePost on X ·
Apple announces a special event, "Welcome home", for October 13 at 9AM ET in New York City (@iryantldr / 9to5Mac) (Visit Techmeme dot com for the link and full context!)
Open source - DI
Digit@digitindiaPost on X ·
Apple’s next big event is happening on October 13! 🏠 At the “Welcome home” event, Apple is expected to launch a new smart home hub with a display, an upgraded HomePod mini and a new Apple TV 4K. ✨ Details here: 👇 -https://t.co/IbsnjlhEaA #AppleEvent #Apple #SmartHome
Open source - TW
Tom Warren@tomwarrenPost on X ·
Apple just announced a surprise "Welcome home" launch event for October 13th. Get ready for a new smart home hub, a refreshed Apple TV, and more https://t.co/6H1Almz6XD
Open source - II
iPhone in Canada@iPhoneinCanadaPost on X ·
Apple Confirms October 13 Event as Smart Home Launch Nears https://t.co/ldZEn2ffD3 https://t.co/3ENe624RAo
Open source - BL
Bloomberg@businessPost on X ·
Apple confirmed on Thursday it will hold an Oct. 13 product launch in New York to introduce new smart home products https://t.co/f8XYb8Vs86
Open source