Bose acquires Skullcandy to expand into budget audio and reach new demographics
Bose has acquired audio rival Skullcandy, aiming to leverage the brand's designs, budget pricing, and skate credibility to attract new demographics.
Bose has bought audio brand Skullcandy in a move joining forces across the market from budget earbuds to premium audio gear, according to reports by TechRadar, Engadget, and HotHardware.[2][4][5]
The Verge and Engadget reported that Bose plans to leverage Skullcandy's branding and designs to reach wider audiences and new demographics. According to WIRED, Bose is keeping Skullcandy based in Park City, Utah, betting that the brand's skate credibility and lower pricing tiers will reach listeners Bose has previously missed.[1][3][5]
Key facts
- Bose has acquired headphone and audio brand Skullcandy.
- Bose plans to use Skullcandy's designs and branding to reach new demographics and a wider audience.
- Bose is keeping Skullcandy located in Park City, Utah.
- Bose is relying on Skullcandy's skate credibility and budget pricing to connect with listeners it has previously missed.
Sources · 5 sources
- TV
The Verge@vergePost on X ·
Bose will leverage Skullcandy’s designs and branding to help the company reach new demographics. https://t.co/UB8M8aT747
Open source - HO
HotHardware@HotHardwarePost on X ·
Bose and Skullcandy are joining forces. It's an unexpected move that could shake up the headphone market from budget earbuds to premium audio gear. https://t.co/hfKCFOr3wn
Open source - WI
WIRED@WIREDPost on X ·
By keeping Skullcandy in Park City, Utah, Bose is betting that skate cred and budget pricing will reach listeners it’s been missing. https://t.co/Xr96Iy41QB
Open source - TE
TechRadar@techradarPost on X ·
Bose just bought Skullcandy — here's why that's great news for lovers of cheap headphones https://t.co/P78mfq5Q2Q
Open source - EN
Engadget@engadgetPost on X ·
Bose sees the company as a way to reach a wider audience. https://t.co/ofyemXG229
Open source