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Apple reportedly developing screenless fitness tracker to rival Whoop

Apple is reportedly testing prototypes of a screenless fitness tracker with a fabric-band design, positioning it to compete with Whoop, though any launch is not expected before 2028.

An Apple logo displayed above an illustrative lineup of colorful screenless fabric wristbands.
Image: @analyticsinme

Apple is reportedly developing a screenless health and fitness tracker designed to rival Whoop, according to several tech publications. Prototypes of the Whoop-like screenless wearable are currently in testing.[1][2][3][4][5]

The device reportedly features a fabric-band design and remains in the prototype stage. A potential launch is projected as early as 2028, with reports indicating a release is unlikely before then.[2][5]

Key facts

  • Apple is reportedly developing a screenless health and fitness tracker to compete with Whoop.
  • Apple is actively testing prototypes of the screenless wearable band.
  • The fitness tracker reportedly features a fabric-band design.
  • A potential product launch is targeted for as early as 2028, with a debut unlikely before that year.

Sources · 5 sources

  1. II

    iPhone in Canada@iPhoneinCanadaPost on X ·

    Apple Is Working on a Screenless Fitness Tracker to Rival Whoop https://t.co/IpuSj3zXqQ https://t.co/uvgS102Sxe

    Open source
  2. PO

    Polymarket@PolymarketPost on X ·

    JUST IN: Apple is reportedly developing a screenless health & fitness tracker aimed at rivaling Whoop, with a potential launch as early as 2028.

    Open source
  3. 9T

    9to5Mac@9to5macPost on X ·

    Apple working on Whoop-style screenless fitness tracker, per report  https://t.co/Ut3xxakPz5 by @ChanceHMiller

    Open source
  4. MC

    MacRumors.com@MacRumorsPost on X ·

    Apple Testing Prototypes of Whoop-Like Screenless Fitness Band https://t.co/Yi05b4EI8o https://t.co/SLtlj0OFIY

    Open source
  5. AI

    Analytics Insight@analyticsinmePost on X ·

    𝗔𝗽𝗽𝗹𝗲 𝗧𝗲𝘀𝘁𝘀 𝗡𝗲𝘄 𝗦𝗰𝗿𝗲𝗲𝗻𝗹𝗲𝘀𝘀 𝗙𝗶𝘁𝗻𝗲𝘀𝘀 𝗧𝗿𝗮𝗰𝗸𝗲𝗿 𝘄𝗶𝘁𝗵 𝗪𝗵𝗼𝗼𝗽-𝗦𝘁𝘆𝗹𝗲 𝗗𝗲𝘀𝗶𝗴𝗻: 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗞𝗻𝗼𝘄 Apple is reportedly developing a screenless fitness tracker that could rival Whoop. The fabric-band device is still in the prototype stage, with a launch unlikely before 2028. #Apple #AppleWatch #FitnessTracker #Whoop #Wearables #AnalyticsInsightUAE Read More 👇 https://t.co/VMJTFy3V3X

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