Apple announces 'Pro and tell' event for October 28 in Los Angeles
Apple has scheduled a product launch event titled 'Pro and tell' for October 28 in Los Angeles, where the company is expected to debut its first touchscreen MacBook Pro alongside updated Macs and an iPad mini.

Apple confirmed on Monday that it will host its next product launch event, titled "Pro and tell," on October 28 at 10 a.m. PT in Los Angeles. The presentation will mark the third special event held under Chief Executive Officer John Ternus, according to Mashable.[1][2][9][10][11]
The gathering is widely expected to feature Apple's first-ever touchscreen laptop, according to reports from Bloomberg, CNBC, and Quartz. Quartz noted that releasing a touchscreen MacBook Pro would represent a significant shift for Apple, which for years maintained that laptops and tablets should remain separate devices.[3][5][10][13]
Reports from 9to5Mac's Chance Miller and Digit suggest the expected hardware lineup will include an OLED touchscreen MacBook Pro equipped with Dynamic Island and a lighter chassis. Additional expected announcements include updated iMacs, M6-series Mac processors, and an OLED iPad mini featuring redesigned speakers and a relocated FaceTime camera.[4][6][8][11][12]
Key facts
- Apple announced a product launch event titled 'Pro and tell' set for October 28 at 10 a.m. PT in Los Angeles.
- The event is the third special launch held under Apple CEO John Ternus.
- Apple is expected to debut its first-ever touchscreen MacBook Pro at the event.
- 9to5Mac reports expected hardware includes an OLED touchscreen MacBook Pro with Dynamic Island, an OLED iPad mini with a relocated FaceTime camera, and new iMacs.
Sources · 10 sources
- MA
Mashable@mashablePost on X ·
Apple just announced another upcoming special event, the third under new CEO John Ternus. The "Pro and Tell" event will take place later this month in Los Angeles. Hmm, what could the "Pro" possibly be referring to? https://t.co/Bbj1RNZAiO
Open source - RE
Reuters@ReutersPost on X ·
Apple to host 'Pro and tell' event on October 28 in LA https://t.co/FWN0gaRG7S https://t.co/FWN0gaRG7S
Open source - CN
CNBC@CNBCPost on X ·
Apple announces product launch event for Oct. 28. Analysts expect touchscreen laptop https://t.co/RyV9AISYo1
Open source - DI
Digit@digitindiaPost on X ·
Apple's 'Pro and tell' event set for October 28!📅 Expected products include: - OLED MacBook Pro with touchscreen💻 - OLED iPad mini📱 - New iMacs and more...🖥️ Full details here:👇 - https://t.co/lfDpQ3ekaD #Apple #Proandtell #OLEDiPadmini #MacBookProOLED #iMac #TechNews
Open source - QU
Quartz@qzPost on X ·
Apple's 'Pro and Tell' event may finally bring touchscreens to the Mac: After years of resistance, Apple is expected to unveil touchscreen MacBooks at an Oct. 28 LA event — a major shift for a company that once called the idea… dlvr.it/TVzSR0 #AppleEvent #Touchscreens https://t.co/krzbIAMpfK
Open source - AH
Apple Hub@theapplehubPost on X ·
Apple has announced its next product launch, “Pro and Tell,” for next week 🚨 Apple is expected to announce these products: • OLED touchscreen MacBook Pro • M6 MacBook Pro • M6 iMac • OLED iPad mini https://t.co/8zbWtl9iCG
Open source - PO
Polymarket@PolymarketPost on X ·
JUST IN: Apple announces an October 28 event where it reportedly plans to unveil its first-ever touchscreen MacBook Pro.
Open source - 9T
9to5Mac@9to5macPost on X ·
Apple announces special event for October 28: ‘Pro and tell’ https://t.co/vCA6ScTa9o by @ChanceHMiller
Open source - QU
Quartz@qzPost on X ·
Apple will hold Oct. 28 event expected to feature its first touchscreen MacBook Pro: The Los Angeles event, called "Pro and tell," is set for 10 a.m. PT and is expected to include a new iPad mini and M6 Macs dlvr.it/TVzPYG https://t.co/yFcrfylpgW
Open source - BL
Bloomberg@businessPost on X ·
Apple on Monday confirmed that it’s holding a product launch event on Oct. 28, where the company is planning to debut its first touch-screen MacBook https://t.co/AAwtqSyiBo
Open source - TE
TechmemeArticle ·
Apple announces a "Pro and tell" event on October 28 at 10am PT in LA, where its first touchscreen MacBook, a 14-inch MacBook Pro with M6, and more are expected (Chance Miller/9to5Mac) Chance Miller / 9to5Mac : Apple announces a “Pro and tell” event on October 28 at 10am PT in LA, where its first touchscreen MacBook, a 14-inch MacBook Pro with M6, and more are expected — Apple today announced its second experience of the month, taking place next Wednesday, October 28 at 10 a.m. PT. The tagline for this event is: “Pro and tell.”
Open source - 9T
9to5Mac@9to5macPost on X ·
What to expect at Apple’s ‘Pro and tell’ event on Oct. 28: • Touchscreen OLED MacBook Pro with Dynamic Island, M5 Pro/Max and a much lighter build • OLED iPad mini with new speakers and a relocated FaceTime camera • M6 iMac and entry-level 14" MacBook Pro (same designs as now)
Open source - QU
Quartz@qzPost on X ·
Apple is finally putting a touchscreen on the MacBook Pro: After years of insisting laptops and tablets should stay separate, Apple is set to unveil its first touchscreen MacBook Pro at an Oct. 28 event in Los Angeles — complete with OLED… dlvr.it/TVzQJj #Apple #MacBookPro https://t.co/tlcRH5x23m
Open source

