Apple CEO John Ternus takes hands-on role in design studio, Bloomberg reports
Apple CEO John Ternus has made restoring the company's design studio a top priority, working directly with industrial design and interface teams several times each week.

Apple CEO John Ternus is taking a direct, hands-on role in the company's product design operations, making the restoration of the design studio's standing within Apple an early priority, according to reporting by Bloomberg's Mark Gurman. Sources cited by Bloomberg say Ternus has effectively taken on the responsibilities of Apple's design chief since assuming the chief executive role.[7][5][4]
Ternus has immersed himself in Apple's industrial design and human interface teams, working hands-on in the studio several times a week and occasionally visiting multiple times in a single day. That level of involvement marks a sharp departure from former CEO Tim Cook, whose studio visits reportedly amounted to roughly an hour per month.[1][2][3][6]
The operational shift comes as Apple works on upcoming hardware, including an OLED touch-screen MacBook Pro that Bloomberg reported will be significantly lighter.[5]
Key facts
- Restoring the design studio's standing within Apple has been one of John Ternus's first priorities as CEO, according to Bloomberg's Mark Gurman.
- Bloomberg sources stated that Ternus has effectively become Apple's design chief.
- Ternus has been working hands-on with Apple's industrial design and human interface teams several times a week.
- Ternus's visits to the design studio compare with roughly an hour per month under former CEO Tim Cook.
- Bloomberg reported that an upcoming OLED touch-screen MacBook Pro under development will be much lighter.
Sources · 6 sources
- 9T
9to5Mac@9to5macPost on X ·
John Ternus is taking a more 'hands-on' role in Apple's design teams as CEO: report https://t.co/gleOH9YHWM by @mbrkhrdt
Open source - PO
Polymarket@PolymarketPost on X ·
JUST IN: Apple CEO John Ternus is reportedly visiting the company’s “secretive design studio” several times a week — compared with roughly an hour a month under Tim Cook.
Open source - EV
Evan@StockMKTNewzPost on X ·
New Apple $AAPL CEO John Ternus has reportedly been immersing himself in the industrial design and human interface teams Ternus has reportedly been working hand on in the studio several times per week, sometimes visiting multiple times in a single day - Bloomberg https://t.co/YQe8Rbak2d
Open source - MC
MacRumors.com@MacRumorsPost on X ·
Apple's New CEO John Ternus is Making Product Design a 'Major Priority' https://t.co/79rd6YnWIe https://t.co/qs76LrpHTJ
Open source - TE
Techmeme@TechmemePost on X ·
Sources: John Ternus has effectively become Apple's design chief, working in the studio several times a week; OLED touch-screen MacBook Pro will be much lighter (@markgurman / Bloomberg) (Visit Techmeme dot com for the link and full context!)
Open source - 9T
9to5Mac@9to5macPost on X ·
Since becoming CEO, John Ternus has immersed himself in Apple's industrial design and human interface teams, per Bloomberg's Mark Gurman. People familiar say he works hands-on in the studio several times a week, sometimes visiting more than once a day. ICYMI https://t.co/iqWAO9uUp5
Open source - BL
Bloomberg@businessPost on X ·
One of John Ternus’ first priorities as CEO has been to restore the design studio’s standing within Apple, writes Mark Gurman. Tap the link to read the latest edition of the Power On newsletter: https://t.co/dnaukbhAvF 📷: David Paul Morris/Bloomberg https://t.co/YQbpEpWyHW
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