Anthropic rebrands Claude Max tiers and drops five-hour limit for verified Ultra accounts
Anthropic has rebranded its top-tier Claude subscription plans and eliminated the five-hour session limit for verified Ultra users, keeping subscription pricing unchanged.

Anthropic has restructured its premium Claude subscription tiers, renaming its $100-per-month Max 5x plan to Max and its $200-per-month Max 20x plan to Ultra. Alongside the rebranding, the company removed the previous five-hour session limit for verified Ultra subscribers, rolling out the change starting with most existing users.[1][2][5]
Subscription pricing remains untouched, and Anthropic noted that current members do not need to take any action. According to Claude's pricing page cited by Decrypt, the $100 Max plan provides five times Pro's usage alongside $100 in monthly API credits, while the $200 Ultra plan offers ten times Pro's weekly usage and $200 in monthly API credits. The Daily Block reported that weekly usage limits still apply to Ultra users despite the removal of the session duration cap.[1][2][4]
Removing the session duration cap aims to improve user flexibility and productivity for extended AI workflows, potentially increasing retention and satisfaction among Claude's highest-tier subscribers.[2][3]
Key facts
- Anthropic renamed its Claude Max 5x plan to Max and its Max 20x plan to Ultra.
- Prices remain at $100 per month for Max and $200 per month for Ultra.
- Anthropic removed the five-hour session limit for verified Ultra accounts.
- The Ultra tier includes 10 times Pro's weekly usage and $200 per month in API credits, while Max provides 5 times Pro usage and $100 in monthly credits.
- Weekly usage limits continue to apply to Ultra accounts.
- Anthropic stated that existing subscribers do not need to take any action.
Sources · 5 sources
- TE
TechmemeArticle ·
Anthropic renames its $100 per month Max 5x plan as Max and the $200 per month Max 20x plan as Ultra, and removes the 5-hour limit for verified Ultra accounts (Claude/@claudeai) Claude / @claudeai : Anthropic renames its $100 per month Max 5x plan as Max and the $200 per month Max 20x plan as Ultra, and removes the 5-hour limit for verified Ultra accounts — We're renaming our Max plans: Max 5x → Max Max 20x → Ultra Max is still $100/month, and Ultra is still $200. If you're a subscriber, there's nothing you need to do. We're also removing the 5-hour limit for verified Ultra accounts, starting today with most existing subscribers. Newer accounts ke...
Open source - TD
The Daily Block@thedailyblockPost on X ·
🚨 ANTHROPIC RENAMES CLAUDE PLANS AND REMOVES 5-HOUR LIMIT FOR ULTRA USERS Anthropic has renamed its Claude Max 5x plan to Max ($100/month) and Max 20x to Ultra ($200/month). Verified Ultra users can now work without the previous 5-hour session limit, making longer AI projects easier to manage. Prices remain unchanged, and weekly usage limits still apply.
Open source - CB
Crypto BriefingArticle ·
Anthropic removes 5-hour limit for verified Ultra accounts Removing the session limit enhances user flexibility and productivity, potentially increasing satisfaction and retention among high-tier subscribers. The post Anthropic removes 5-hour limit for verified Ultra accounts appeared first on Crypto Briefing .
Open source - DE
Decrypt@DecryptMediaPost on X ·
Claude's $200 Max 20x Plan Becomes Ultra, Drops 5-Hour Limit for Verified Accounts. Claude's pricing page says Ultra gives 10x Pro's weekly usage and $200 a month in API credits, while the renamed $100 Max plan offers 5x Pro usage and $100 in monthly credits. https://t.co/mjqltbvkeh
Open source - TE
Techmeme@TechmemePost on X ·
Anthropic renames its $100 per month Max 5x plan as Max and the $200 per month Max 20x plan as Ultra, and removes the 5-hour limit for verified Ultra accounts (@claudeai) (Visit Techmeme dot com for the link and full context!)
Open source

