Amazon Prime Big Deal Days kicks off with discounts on Apple Watch and tech gear
Amazon has launched its 2026 Prime Big Deal Days sale running October 6–7, featuring record-low prices on the newly released Apple Watch Series 12 and discounts across Apple hardware, gaming gear, and headphones.
Amazon's fall Prime Big Deal Days sale launched on October 6, spanning October 6–7 in Canada and other markets. Outlets including TechRadar, The Independent, BGR, and HotHardware reported active coverage tracking discounts across consumer electronics, including gaming hardware, headphones, monitors, TVs, and household appliances.[4][5][7][8][9][11]
Smartwatches featured heavily in early promotions. The Apple Watch Series 12 fell to an all-time low price roughly a month after launch, according to TechRadar, Mashable, and 9to5Mac. In addition, 9to5Mac reported a $100 price reduction on the Apple Watch Ultra 4 alongside markdowns on a ceramic model, while TechRadar noted discounts on the Apple Watch Series 11 and Apple Watch SE 3.[3][10][12]
The event also brought price cuts across personal audio and computing devices. A roundup from 9to5Mac reported $120 discounts on both AirPods Pro 3 and AirPods Max 2, $150 off the M6 Mac mini, and $200 off the MacBook Air. Mashable and MacRumors separately tracked sales on iPads, Kindles, Bose headphones, and DJI drones.[1][2][4][6][12]
Key facts
- Amazon's Prime Big Deal Days 2026 sale runs October 6–7, with live coverage and deals underway in Canada and other regions.
- The Apple Watch Series 12 reached an all-time low price approximately one month after its release.
- The Apple Watch Ultra 4 is discounted by $100, alongside sales on ceramic Apple Watch models, the Series 11, and the SE 3.
- Amazon Prime Day deals included $120 off AirPods Pro 3 and AirPods Max 2, $150 off the M6 Mac mini, and $200 off the MacBook Air.
- Outlets also highlighted promotions on Kindles, iPads, Bose headphones, DJI drones, and gaming gear.
Sources · 8 sources
- MC
MacRumors.com@MacRumorsPost on X ·
Amazon Prime Big Deal Days Offers Major Discounts on AirPods, iPads, and Much More https://t.co/4jDMjHpv1z https://t.co/LxsAQ4M4zF
Open source - 9T
9to5Mac@9to5macPost on X ·
Last Call for Prime Day 1 deals: AirPods Pro 3, Max 2 $120 off, M6 Mac mini $150 off, MacBook Air $200 off, more https://t.co/wcKm4WP3b6
Open source - 9T
9to5Mac@9to5macPost on X ·
Prime Day Apple Watch deals: Series 12 all-time low, Ultra 4 $100 off, ceramic, more https://t.co/WzK5wWBlTh by @justinkahnmusic
Open source - MA
Mashable@mashablePost on X ·
Mashable's live coverage of Amazon Prime Big Deal Days (aka October Prime Day) is up and running! Already, we've found big discounts on Kindles, MacBook Air laptops, and wireless earbuds. Remember: This is your chance to get some relief from price increases. https://t.co/jbRpMhkYDU
Open source - HO
HotHardware@HotHardwarePost on X ·
Amazon's Prime Big Deal Days starts today, so we've pored over a bunch of gaming products to pick out 9 awesome deals. https://t.co/o67QZkEJXX
Open source - 9T
9to5Mac@9to5macPost on X ·
All of the best fall Prime Day deals now live: AirPods, Mac mini, MacBook, chargers, cases, more https://t.co/JyJipjrDPF by @justinkahnmusic
Open source - TI
The Independent@IndependentPost on X ·
Amazon is back with its #PrimeBigDealDays 🛍️ Follow along as we track the best deals to shop https://t.co/LR35WG05Tk
Open source - TE
TechRadar@techradarPost on X ·
Amazon's huge Prime Big Deal Days sale is live — I've found the 50+ best deals on TVs, appliances, Apple devices, and more https://t.co/g6NrSUETvM
Open source - II
iPhone in Canada@iPhoneinCanadaPost on X ·
Amazon Prime Big Deal Days 2026 Is Now Live in Canada https://t.co/BgbJeteUq9 https://t.co/h7g65Qu2Dx
Open source - TE
TechRadar@techradarPost on X ·
The Apple Watch Series 12 has only been out a month, but it's already discounted on Amazon — along with huge deals on the Apple Watch Series 11 and SE 3 https://t.co/bRLmitofoo
Open source - BG
BGR@BGRPost on X ·
Amazon's Prime Day sale is live and gadgets from across the spectrum, including headphones, monitors, phones, and more, are selling at handsome discounts. https://t.co/abh6TTldUv
Open source - MA
Mashable@mashablePost on X ·
Prime Day has officially started, and to be frank, the deals are stronger than we expected. Already, we've found record-low prices on Apple AirPods, DJI drones, Bose headphones, and the new Apple Watch Series 12. See our shopping reporters' latest finds 👇 https://t.co/mIo0OSPoM7
Open source