Amazon retires Fire brand and introduces Android-powered Alexa Tablets
Amazon is replacing its long-running Fire tablet family with three aluminum Alexa Tablets that feature full Google Play Store access and ship on October 14.
Amazon is retiring its Fire tablet branding after 15 years and replacing the devices with a redesigned lineup called Alexa Tablets. The new series consists of three aluminum models: the Amazon Alexa Tablet 12 Pro, the Amazon Alexa Tablet 11, and the Amazon Alexa Tablet 8. According to The Verge and WIRED, these are Amazon's first tablets to run full-fledged Android with out-of-the-box access to the Google Play Store.[1][3][4][5][9][10]
The overhauled tablets are built to compete with high-end iPads, incorporating Alexa+ features and support for a new stylus and keyboard, Bloomberg reported. The devices ship on October 14, with the top-tier Alexa Tablet 12 Pro priced at $499, as reported by The Verge.[4][6][7][11]
Alongside the standard models, which have also launched in Canada, Amazon is introducing kid-friendly editions of the Alexa Tablets that include curated content and parental controls.[2][8][9]
Key facts
- Amazon is retiring its Fire tablet branding after 15 years in favor of a new line called Alexa Tablets.
- The new lineup features three aluminum models: the Amazon Alexa Tablet 12 Pro, Amazon Alexa Tablet 11, and Amazon Alexa Tablet 8.
- The Alexa Tablets run Android and come with full access to the Google Play Store out of the box.
- The Alexa Tablets ship on October 14, with the Alexa Tablet 12 Pro priced at $499.
- The devices feature Alexa+, are styled to compete with iPads, and work with a new keyboard and stylus.
- Amazon is releasing kid-friendly versions of the Alexa Tablets with curated content and parental controls.
Sources · 10 sources
- GI
Gizmodo@GizmodoPost on X ·
Amazon Fire Tablets Are Dead. Long Live Alexa Tablets https://t.co/kkDCRYFq8t
Open source - II
iPhone in Canada@iPhoneinCanadaPost on X ·
Amazon Launches New Alexa Tablets in Canada, Now With Google Play https://t.co/veRMt659XF
Open source - TE
TechCrunch@TechCrunchPost on X ·
The lineup includes three models: Amazon Alexa Tablet 12 Pro, Amazon Alexa Tablet 11, and Amazon Alexa Tablet 8. https://t.co/cuqyI8Rdw3
Open source - TE
Techmeme@TechmemePost on X ·
Amazon retires the Fire brand for tablets after 15 years, replacing it with Alexa Tablets that run Android and ship on October 14, including the $499 12 Pro (@pierce / The Verge) (Visit Techmeme dot com for the link and full context!)
Open source - TV
The Verge@vergePost on X ·
The Alexa line is also Amazon’s first tablet to run full-fledged Android with access to the Play Store. https://t.co/Wt1pfsj6Pg
Open source - MC
MacRumors.com@MacRumorsPost on X ·
Amazon Unveils New iPad Rivals With Alexa+ and Google Play https://t.co/oe6d5kIMeJ https://t.co/k1hHT9Q5a7
Open source - BL
Bloomberg@businessPost on X ·
Amazon is overhauling its tablet line with new devices that run Android, look like high-end iPads and work with a new keyboard and stylus https://t.co/8E1wDNvpz9
Open source - TV
The Verge@vergePost on X ·
Amazon is introducing kid-friendly versions of its new Alexa Tablets with parental controls and curated content. https://t.co/67GHDYCCio
Open source - WI
WIRED@WIREDPost on X ·
The three new aluminum Alexa Tablets now run Android with full access to the Google Play Store. There are versions for kids too. https://t.co/1Qbm88eGMh
Open source - NE
NeowinFeed@NeowinFeedPost on X ·
Amazon has officially announced an entirely new lineup of Alexa-branded tablets, offering full access to the Google Play Store out of the box. #Amazon #Alexa #Tablets https://t.co/9eN8N4XipI
Open source - CN
CNBC@CNBCPost on X ·
Amazon overhauls aging devices lineup with higher priced Alexa tablet, dumping the budget Fire https://t.co/qOqFeHaKxf
Open source