Amazon Reportedly Retires Fire Tablet Branding in Favor of Alexa Tablets
A Gizmodo report published October 8, 2026 says Amazon's Fire Tablet line is being replaced by tablets branded as Alexa Tablets. CNBC separately reports that Amazon is overhauling its aging devices lineup, introducing a higher-priced Alexa tablet and discontinuing its budget Fire tablet. The change has not been directly confirmed by Amazon.
A Gizmodo report published October 8, 2026 says Amazon's Fire Tablet line is being replaced by tablets branded as Alexa Tablets. CNBC separately reports that Amazon is overhauling its aging devices lineup, introducing a higher-priced Alexa tablet and discontinuing its budget Fire tablet. The change has not been directly confirmed by Amazon.
Key facts
- Gizmodo reported that Amazon's Fire Tablet line is being replaced by tablets branded as Alexa Tablets.
- Gizmodo's report was published on October 8, 2026.
- CNBC reported that Amazon is overhauling its aging devices lineup.
- CNBC reported that Amazon is introducing a higher-priced Alexa tablet.
- CNBC reported that Amazon is discontinuing its budget Fire tablet.
- The reports do not include direct confirmation from Amazon.
- CNBC reports Amazon is overhauling its aging devices lineup.
- CNBC reports Amazon is introducing a higher-priced Alexa tablet.
- CNBC reports Amazon is discontinuing its budget Fire tablet.
- Amazon is retiring the Fire brand for its tablets after 15 years.
- Alexa Tablets run Android.
- Alexa Tablets ship on October 14.
- The Alexa Tablet lineup includes a $499 12 Pro model.
- The Alexa Tablet lineup consists of three models: Amazon Alexa Tablet 12 Pro, Amazon Alexa Tablet 11, and Amazon Alexa Tablet 8.
Sources · 4 sources
- TE
Techmeme@TechmemePost on X ·
Amazon retires the Fire brand for tablets after 15 years, replacing it with Alexa Tablets that run Android and ship on October 14, including the $499 12 Pro (@pierce / The Verge) (Visit Techmeme dot com for the link and full context!)
Open source - TE
TechCrunch@TechCrunchPost on X ·
The lineup includes three models: Amazon Alexa Tablet 12 Pro, Amazon Alexa Tablet 11, and Amazon Alexa Tablet 8. https://t.co/cuqyI8Rdw3
Open source - CN
CNBC@CNBCPost on X ·
Amazon overhauls aging devices lineup with higher priced Alexa tablet, dumping the budget Fire https://t.co/qOqFeHaKxf
Open source - GI
Gizmodo@GizmodoPost on X ·
Amazon Fire Tablets Are Dead. Long Live Alexa Tablets https://t.co/kkDCRYFq8t
Open source