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Spotify renews Joe Rogan deal in estimated $250 million multiyear pact

Spotify has renewed its multiyear partnership with Joe Rogan, retaining licensing and ad sales rights for his podcast in an agreement valued at an estimated $250 million.

Joe Rogan smiling in a suit and tie while seated in front of a microphone and The Joe Rogan Experience neon sign in his studio.
Image: @StockMKTNewz

Spotify has re-signed star podcaster Joe Rogan to a multiyear licensing and advertising sales deal for his show, according to reporting by The Wall Street Journal. Sources noted the terms closely resemble Rogan's prior agreement signed in 2024, valuing the renewed partnership at an estimated $250 million.[2][3][4][5][6][1]

Under the renewal, Spotify holds onto licensing and ad sales rights, while Rogan continues to maintain editorial control over his program. The Joe Rogan Experience remains the most-listened-to podcast in the United States, expanding its reach to 28.4 million domestic listeners in the second quarter compared to 6.6 million in early 2020.[2][5]

Key facts

  • Spotify and Joe Rogan agreed to a multiyear deal securing licensing rights and ad sales for his podcast.
  • The agreement is reportedly worth an estimated $250 million, on terms similar to Rogan's 2024 deal.
  • Spotify retains licensing and advertising rights, while Rogan keeps editorial control.
  • The Joe Rogan Experience remains America's top podcast, reaching 28.4 million U.S. listeners in Q2 compared to 6.6 million in early 2020.

Sources · 5 sources

  1. PO

    Polymarket@PolymarketPost on X ·

    JUST IN: Joe Rogan renews Spotify deal worth an estimated $250 million.

    Open source
  2. TW

    The Wall Street Journal@WSJPost on X ·

    Exclusive: Spotify has re-upped with star podcaster Joe Rogan, securing licensing rights and ad sales for his show in a multiyear deal https://t.co/Qw7d39vJMx

    Open source
  3. TE

    Techmeme@TechmemePost on X ·

    Spotify and Joe Rogan renew their multiyear licensing and ad sales deal; sources say the terms are similar to Rogan's last deal, worth $250M, signed in 2024 (@annemariesteele / Wall Street Journal) (Visit Techmeme dot com for the link and full context!)

    Open source
  4. *B

    *Walter Bloomberg@DeItaonePost on X ·

    SPOTIFY RENEWS JOE ROGAN PODCAST FOR MULTIYEAR DEAL

    Open source
  5. *B

    *Walter Bloomberg@DeItaonePost on X ·

    SPOTIFY RENEWS JOE ROGAN DEAL WORTH AN ESTIMATED $250 MILLION Spotify has renewed its partnership with Joe Rogan in a multiyear agreement, reportedly on terms similar to his previous deal, valued at an estimated $250 million. The Joe Rogan Experience remains America's most-listened-to podcast, reaching 28.4 million U.S. listeners in Q2, up from 6.6 million in early 2020. Spotify retains licensing and advertising rights, while Rogan maintains editorial control.

    Open source
  6. EV

    Evan@StockMKTNewzPost on X ·

    Spotify $SPOT has re-signed Joe Rogan to another multi-year deal The deal reportedly has similar terms as their previous one with the deal being worth an estimated total of $250 Million - WSJ https://t.co/3cNYygiwIG

    Open source