Choose Rich Live
Tech

Whoop launches Whoop Humans social network for sharing health data

Fitness wearable maker Whoop has launched Whoop Humans, an opt-in social network within its app that allows subscribers to share sleep, recovery, and workout metrics with approved followers.

Fitness wearable maker Whoop has introduced Whoop Humans, a free, opt-in social network built directly into its application, according to reports from TechCrunch and Techmeme. The new feature allows members across all subscription tiers to follow friends and family and share personal health data, including sleep, recovery, and workout metrics, with approved connections.[1][2][4]

Publications have drawn varied comparisons for the new feature. TechRadar characterized it as a Strava-like social network for subscribers, highlighting Whoop's statement that it is "building something deeply human." Meanwhile, The Verge likened the Humans platform to Instagram Stories displaying updates from friends' fitness tracker data.[3][5]

The social network arrives alongside broader ambitions for the company to establish itself as a broader personal health brand. According to TechCrunch, Whoop CEO Will Ahmed also hinted at upcoming acquisitions to support that expansion.[2]

Key facts

  • Whoop launched Whoop Humans, an opt-in social network embedded within its app.
  • Whoop Humans is free and available to members across all subscription tiers.
  • The platform allows members to share sleep, recovery, and workout data with approved followers.
  • Whoop CEO Will Ahmed hinted at future acquisitions as the company aims to become more of a personal health brand.
  • The Verge likened Whoop Humans to Instagram Stories featuring fitness tracker updates, while TechRadar described it as Strava-like.

Sources · 5 sources

  1. TE

    Techmeme@TechmemePost on X ·

    Whoop launches Whoop Humans, a free opt-in social network in its app that allows members at every tier to share health data with approved followers (@cookie / TechCrunch) (Visit Techmeme dot com for the link and full context!)

    Open source
  2. TE

    TechCrunch@TechCrunchPost on X ·

    Whoop is launching a social network that lets members share their sleep, recovery and workout data, but the bigger bet is on becoming more of a personal health brand, with CEO Will Ahmed hinting at acquisitions to come. https://t.co/tRwBtVHkAB

    Open source
  3. TE

    TechRadar@techradarPost on X ·

    Whoop launches new Strava-like social network for subscribers —and promises it's 'building something deeply human' https://t.co/prwuioJitZ

    Open source
  4. TE

    TechmemeArticle ·

    Whoop launches Whoop Humans, a free opt-in social network in its app that allows members at every tier to share health data with approved followers (Connie Loizos/TechCrunch) Connie Loizos / TechCrunch : Whoop launches Whoop Humans, a free opt-in social network in its app that allows members at every tier to share health data with approved followers — Whoop, the maker of screen-less fitness bands, is launching a social network on Thursday that lets its members follow friends and family and share their health data.

    Open source
  5. TV

    The Verge@vergePost on X ·

    Whoop’s new Humans platform is like Instagram Stories with updates from your friends’ fitness tracker data. https://t.co/Ubvsl56WqP

    Open source