Salesforce agrees to acquire AI startup Cresta for reported $2.7 billion
Salesforce has announced plans to acquire Cresta, a provider of AI-powered contact center automation software, in a deal reportedly valued at $2.7 billion to expand its Agentforce platform.
Salesforce has announced plans to acquire Cresta, a nine-year-old provider of AI-powered contact center automation software, according to a report from The Information. A source familiar with the agreement stated that Salesforce agreed to pay roughly $2.7 billion for the startup.[3][4][2][5]
The purchase is aimed at providing Salesforce's Agentforce platform with voice AI capabilities. With Cresta's technology, the system is designed to hold phone conversations, answer customer questions, and complete service requests autonomously without human intervention.[1]
Key facts
- Salesforce announced plans to acquire Cresta, a nine-year-old startup developing AI-powered contact center automation software.
- A source told The Information that Salesforce agreed to pay $2.7 billion for Cresta.
- The transaction aims to equip Salesforce's Agentforce platform with voice AI capable of conducting phone calls and resolving service requests without human intervention.
Sources · 5 sources
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Techstrong.ai@TechstrongaiPost on X ·
Salesforce has agreed to acquire Cresta, reportedly for $2.7 billion, to give Agentforce voice AI capable of holding phone conversations, answering customer questions and completing service requests without human intervention. The harder question the deal raises is how you measure whether automated customer service actually saves money, since a call an AI handles without transferring can still be expensive if the customer spends several minutes getting nowhere. Read the full article on what Cresta brings and where integration gets complicated: https://t.co/cNasZZoAYU #Salesforce #Agentforce #AIAgents #CustomerService #VoiceAI
Open source - CB
Crypto BriefingArticle ·
Salesforce agrees to acquire AI startup Cresta for about $2.7 billion Salesforce's acquisition of Cresta could accelerate AI-driven customer service innovation, enhancing efficiency and potentially reshaping industry standards. The post Salesforce agrees to acquire AI startup Cresta for about $2.7 billion appeared first on Crypto Briefing .
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TechmemeArticle ·
Salesforce plans to acquire Cresta, a provider of AI-powered contact center automation software; a source says Salesforce agreed to pay $2.7B for Cresta (The Information) The Information : Salesforce plans to acquire Cresta, a provider of AI-powered contact center automation software; a source says Salesforce agreed to pay $2.7B for Cresta — Salesforce extended its recent shopping spree, announcing on Monday plans to acquire Cresta, a nine-year-old provider of AI-powered contact center automation software.
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Techmeme@TechmemePost on X ·
Salesforce announces plans to acquire Cresta, a provider of AI-powered contact center automation software; source: Salesforce agreed to pay $2.7B for Cresta (The Information) (Visit Techmeme dot com for the link and full context!)
Open source - SI
SiliconANGLE@SiliconANGLEPost on X ·
Salesforce to buy customer service automation startup Cresta for reported $2.7B https://t.co/u8aGV5aSnv
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