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Roku winds down smart home hardware to refocus on streaming

Roku is halting sales of smart home products including video doorbells, cameras, and home monitoring systems to focus on its core streaming business, while pledging ongoing support for existing devices.

Roku smart home security cameras and retail boxes displayed on a table.
Image: @engadget

Roku is winding down sales of its smart home hardware as it exits the market to refocus on streaming, according to reporting by Janko Roettgers of Lowpass and Engadget. The decision brings an end to Roku's lineup of branded connected home products, which has included video doorbells, home monitoring systems, cameras, smart light bulbs, and switches.[1][2][3][5]

The strategic retreat comes just days after Fox closed its acquisition of Roku. While the company will no longer sell new smart home hardware, Roku stated that it will continue to provide support for customers who already own its devices.[1][4]

Key facts

  • Roku is winding down sales of smart home hardware to refocus its business on streaming.
  • The discontinued product lineup includes video doorbells, home monitoring systems, cameras, light bulbs, and smart switches.
  • Roku said it will continue supporting existing smart home devices already owned by customers.
  • The exit from the smart home category comes days after Fox finalized its acquisition of Roku.

Sources · 5 sources

  1. TE

    TechmemeArticle ·

    Roku says it will wind down sales of smart home hardware to focus on streaming, days after Fox closed its acquisition, but will keep supporting existing devices (Janko Roettgers/Lowpass) Janko Roettgers / Lowpass : Roku says it will wind down sales of smart home hardware to focus on streaming, days after Fox closed its acquisition, but will keep supporting existing devices — No more cheap cameras and light bulbs … Roku is done with light bulbs and smart switches: The streaming device maker …

    Open source
  2. EN

    Engadget@engadgetPost on X ·

    The company will stop selling video doorbells, its home monitoring system and other products. https://t.co/6jjx8bPcW1

    Open source
  3. GI

    Gizmodo@GizmodoPost on X ·

    Roku Abandons Its Smart Home Ambitions https://t.co/1tiKpQMETP

    Open source
  4. TE

    Techmeme@TechmemePost on X ·

    Roku says it will wind down sales of smart home hardware to focus on streaming, days after Fox closed its acquisition; it will keep supporting existing devices (@jank0 / Lowpass) (Visit Techmeme dot com for the link and full context!)

    Open source
  5. II

    iPhone in Canada@iPhoneinCanadaPost on X ·

    Roku Exits Smart Home Market to Focus on Streaming https://t.co/blOZ9hCbRK

    Open source