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Oura agrees to acquire AI primary-care startup Counsel Health for $625 million

Smart-ring maker Oura has agreed to buy AI-native primary-care startup Counsel Health for $625 million in cash as the company expands its health offerings and considers an initial public offering.

News graphic stating Oura to acquire AI doctor startup Counsel Health for $625M, with Q4 revenue up 153% to $533M and fiscal 2026 sales around $1.75B.
Image: @AGTPinsights

Smart-ring manufacturer Oura Inc. has agreed to acquire Counsel Health Inc., an artificial intelligence and on-demand doctor service, for $625 million, according to Bloomberg and The Wall Street Journal. The Wall Street Journal reported that the transaction is an all-cash deal designed to broaden Oura's product portfolio as the wearable company weighs a public debut.[1][2][4][6]

Alongside the acquisition, Oura disclosed substantial revenue growth. The company reported that its fourth-quarter revenue surged 153% year-over-year to $533 million, while full-year fiscal 2026 sales climbed 92% to approximately $1.75 billion.[1][3][5]

Key facts

  • Oura agreed to acquire AI-native primary-care company Counsel Health for $625 million in cash.
  • The Wall Street Journal reported that Oura is pursuing the deal to expand its portfolio while weighing a public debut.
  • Oura's fourth-quarter revenue grew 153% year-over-year to $533 million.
  • Oura reported that its fiscal year 2026 revenue increased 92% to approximately $1.75 billion.

Sources · 6 sources

  1. TE

    TechmemeArticle ·

    Oura agrees to acquire AI and on-demand doctor tool Counsel Health for $625M, and says Q4 revenue grew 153% YoY to $533M and FY 2026 revenue grew 92% to ~$1.75B (Mark Gurman/Bloomberg) Mark Gurman / Bloomberg : Oura agrees to acquire AI and on-demand doctor tool Counsel Health for $625M, and says Q4 revenue grew 153% YoY to $533M and FY 2026 revenue grew 92% to ~$1.75B — Oura Inc. agreed to acquire artificial intelligence and on-demand doctor service Counsel Health Inc. for $625 million …

    Open source
  2. TW

    The Wall Street Journal@WSJPost on X ·

    Smart-ring maker Oura agreed to buy AI-native primary-care company Counsel Health for $625 million in cash, in a bid to expand its portfolio as it weighs a public debut. https://t.co/UyE7mimj3A

    Open source
  3. TE

    Techmeme@TechmemePost on X ·

    Oura agrees to acquire AI and on-demand doctor service Counsel Health for $625M, says Q4 revenue grew 153% YoY to $533M and FY 2026 revenue grew 92% to $1.75B (@markgurman / Bloomberg) (Visit Techmeme dot com for the link and full context!)

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  4. RE

    Reuters@ReutersPost on X ·

    Smart ring maker Oura to acquire Counsel Health for $625 million https://t.co/mSyHQHcHmI

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  5. AG

    AGTP@AGTPinsightsPost on X ·

    BREAKING: Oura agrees to acquire AI doctor startup Counsel Health for $625 million. Oura also says fiscal Q4 revenue rose 153% to $533 million, and fiscal 2026 sales hit about $1.75 billion. https://t.co/Ra9cTZ95aw

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  6. BL

    Bloomberg@businessPost on X ·

    Oura agreed to acquire artificial intelligence and on-demand doctor service Counsel Health for $625 million https://t.co/zJhw6iGzJM

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