OpenAI launches Businesses in ChatGPT beta with merchant profiles and AI agents
OpenAI has rolled out Businesses in ChatGPT in beta, allowing merchants to claim verified profiles, view engagement analytics, and deploy custom AI agents for customer interactions.
OpenAI announced the launch of Businesses in ChatGPT in beta, introducing a dedicated portal where companies can claim public profiles, manage their business information, and track customer engagement. The rollout also enables eligible merchants to build custom Business Agents designed to answer customer queries and showcase company offerings directly inside ChatGPT chats.[6][1][8][3]
The platform includes a Business Hub dashboard where verified organizations can manage listings and upload product catalogs. A dashboard shared by Analytics Insight displays an 'Edit business info' option alongside metrics such as total mentions, profile views, website clicks, and top discovery topics. According to reports from Quartz and AGTP, the AI agent creation feature is initially available to eligible U.S. e-commerce and online service firms, with The Verge reporting that the agents can help consumers with tasks such as comparison shopping.[2][7][9][5][4][10]
Business Agents will allow ChatGPT's roughly 1.2 billion weekly users to enter dedicated chats with a brand's AI representative, Techstrong.ai reported. OpenAI stated that claiming a profile does not guarantee algorithmic favoritism, and consumer conversations remain private, giving companies aggregated analytics only after engagement crosses privacy thresholds. The tiered rollout also incorporates sponsored placements and a new gallery feature.[7][5]
Key facts
- OpenAI announced the beta rollout of Businesses in ChatGPT on November 10, 2026.
- The feature allows businesses to claim public profiles, edit their corporate information, and review engagement analytics.
- Eligible U.S. e-commerce and online service companies can deploy Business Agents to field customer questions and assist with comparison shopping.
- The Business Hub dashboard displays analytics such as mentions, profile views, website clicks, and top discovery topics.
- Verified companies can upload their product catalogs directly through the Business Hub.
- OpenAI noted that claiming a profile does not ensure algorithmic favoritism and that companies receive only aggregated data that meets privacy thresholds.
- The update features a tiered rollout that includes sponsored placements and a new gallery.
Sources · 10 sources
- TE
Techmeme@TechmemePost on X ·
OpenAI launches Businesses in ChatGPT in beta, including Business Agents for companies to interact with users and a hub where companies can claim their profiles (@jaypeters / The Verge) (Visit Techmeme dot com for the link and full context!)
Open source - AI
Analytics Insight@analyticsinmePost on X ·
𝐎𝐩𝐞𝐧𝐀𝐈 का नया 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐇𝐮𝐛 लॉन्च, कारोबारियों को मिलेंगी खास सुविधाएं अब 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 पर अपने बिजनेस की जानकारी खुद अपडेट कर सकेंगे कारोबारी। जानिए 𝐎𝐩𝐞𝐧𝐀𝐈 के नए 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 फीचर में क्या-क्या सुविधाएं मिलेंगी और इसका फायदा कैसे उठा सकते हैं। #BusinessesInChatGPT #ChatGPT #OpenAI #ChatGPTBusinessHub #ChatGPTAds #GoogleBusinessProfile #SmallBusiness #AINews #AnalyticsInsightNews https://t.co/OPjjgiO0fy
Open source - NE
NeowinFeed@NeowinFeedPost on X ·
OpenAI is directly challenging Google Search and Maps by launching Businesses in ChatGPT, a dedicated portal allowing merchants to claim public profiles and more. #ChatGPT #OpenAI #Businesses https://t.co/HvRJfNwjKo
Open source - TV
The Verge@vergePost on X ·
ChatGPT’s new AI agents represent companies and can help with things like comparison shopping. https://t.co/YfpFxFdw97
Open source - AG
AGTP@AGTPinsightsPost on X ·
BREAKING: OpenAI lets businesses claim ChatGPT profiles and adds AI agents for US e-commerce firms. The update also includes a gallery. https://t.co/3GVqjePVlT
Open source - OP
OpenAI@OpenAIPost on X ·
Now in beta: Businesses in ChatGPT. Claim your business, manage your information, and get insights on how people engage with you. Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer. https://t.co/N2GEZX0mFT https://t.co/lYj2Z48fhQ
Open source - TA
Techstrong.ai@TechstrongaiPost on X ·
OpenAI is opening its doors directly to merchants with Business Hub, a dashboard where verified companies can claim official profiles and upload product catalogs, and Business Agents that let ChatGPT's roughly 1.2 billion weekly users step into a dedicated chat with a brand's own AI representative. OpenAI says claiming a profile does not guarantee algorithmic favoritism, and consumer conversations stay private, with businesses getting only aggregated analytics once engagement clears privacy thresholds. See how the tiered rollout and sponsored placements work: https://t.co/9AfVnLISOI #AI #OpenAI #ChatGPT #Ecommerce #AIAgents #Retail
Open source - TE
TechmemeArticle ·
OpenAI launches Businesses in ChatGPT in beta, including Business Agents for companies to interact with users and a hub where companies can claim their profiles (Jay Peters/The Verge) Jay Peters / The Verge : OpenAI launches Businesses in ChatGPT in beta, including Business Agents for companies to interact with users and a hub where companies can claim their profiles — ChatGPT's new AI agents represent companies and can help with things like comparison shopping.
Open source - QU
Quartz@qzPost on X ·
OpenAI is launching verified business profiles and AI agents inside ChatGPT: The beta Business Hub lets companies manage listings in ChatGPT; agents are open to eligible U.​S. ecommerce and online service firms dlvr.​it/TWHfT0 https://t.co/KciivuNUH6
Open source - BU
businessline@businesslinePost on X ·
OpenAI is introducing ‘Businesses in ChatGPT’ in beta version in the US, and through this, businesses can claim their business, manage their information, and see insights on how people engage with them on ChatGPT. https://t.co/nU71bQmF3K
Open source