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Nvidia CEO Jensen Huang hired crisis PR firm Heller in 2025, Wired reports

Nvidia CEO Jensen Huang began working with crisis communications firm Heller as early as October 2025, around the same time he was first linked to a suspected Chinese spy, according to Wired.

Nvidia CEO Jensen Huang seated next to a woman above the Nvidia corporate logo.
Image: @BullTheoryio

Nvidia chief executive Jensen Huang began working with consultants from crisis communications firm Heller as early as October 2025, according to reporting by Wired's Lauren Goode. The engagement began around the time Huang was first publicly linked to a suspected Chinese spy, and a year prior to his admission of an extramarital affair with a woman suspected by U.S. intelligence of being an operative for China.[1][2][3][5]

Heller is known for handling high-profile sex scandals, with a client roster that has included a former U.S. congressman and a celebrity chef. Wired reported that the PR firm was brought on shortly after an October 2025 New York Times report outlined Alice Huang's business dealings with Jensen Huang, with sources telling the publication that reporting on his ties to Megaspeed had caused tensions.[1][2][4][5]

Key facts

  • Nvidia CEO Jensen Huang began working with consultants from crisis communications firm Heller as early as October 2025.
  • Huang engaged Heller around the time he was first linked to a suspected Chinese spy, a year before admitting to an extramarital affair with her.
  • Heller is known for handling sex scandals and has previously represented a former U.S. congressman and a celebrity chef.
  • The PR firm was hired shortly after an October 2025 New York Times report detailed Alice Huang's business ties to Jensen Huang.
  • Sources reported that the October 2025 New York Times report regarding Huang's ties to Megaspeed caused tensions.

Sources · 4 sources

  1. WI

    WIRED@WIREDPost on X ·

    SCOOP: Nvidia CEO Jensen Huang began working with a crisis communications firm known for handling public scandals a year before admitting to an extramarital affair with a woman suspected by US intelligence of being a Chinese spy. https://t.co/Ce23ABdiS7

    Open source
  2. BT

    Bull Theory@BullTheoryioPost on X ·

    BREAKING: Jensen Huang hired a PR firm known for handling sex scandals in October 2025, the same month he was first publicly linked to the suspected Chinese spy, per WIRED. The firm, Heller, has represented a former US congressman and a celebrity chef, both caught in sex scandals.

    Open source
  3. WI

    WIRED@WIREDPost on X ·

    The Nvidia CEO began working with consultants from Heller as early as October 2025, around the same time he was first linked to a suspected Chinese spy. https://t.co/ja3sgJpUy6

    Open source
  4. TE

    TechCrunch@TechCrunchPost on X ·

    he PR firm was enlisted shortly after an Oct. 2025 New York Times report described Alice Huang's business dealings with Jensen Huang, Wired reported. https://t.co/TE8eAtnjYA

    Open source
  5. TE

    TechmemeArticle ·

    Sources: Jensen Huang hired crisis communications firm Heller as early as October 2025; an NYT report in October 2025 on his Megaspeed ties caused tensions (Lauren Goode/Wired) Lauren Goode / Wired : Sources: Jensen Huang hired crisis communications firm Heller as early as October 2025; an NYT report in October 2025 on his Megaspeed ties caused tensions — The Nvidia CEO began working with consultants from Heller as early as October 2025, around the same time he was first linked to a suspected Chinese spy.

    Open source