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Meta rolls out outbound calling feature for Muse AI agent in US

Meta has rolled out an outbound calling capability for its Muse AI agent, enabling paid U.S. subscribers to have the AI call businesses, schedule appointments, and wait on hold.

Engadget social graphic featuring an animated fluffy character holding a blue telephone receiver next to a headline about Meta's Muse making phone calls.
Image: @engadget

Meta's consumer AI agent Muse can now place outbound phone calls to U.S. businesses on behalf of users, Sarah Perez reported for TechCrunch via Techmeme. The capability follows an initial test of the feature in September and is available exclusively to paid subscribers rather than free users.[4][5][1]

The virtual agent can handle routine administrative phone tasks, including scheduling appointments, making reservations, and waiting on hold, according to Engadget. However, the rollout is limited geographically, with iPhone in Canada reporting that the calling tool is not available to Canadian users.[1][2]

TechCrunch reported that similar calling capabilities are also offered by Google Gemini and startup Instinct. Meanwhile, Crypto Briefing noted that the tool has sparked privacy concerns alongside the broader potential for AI agents to reshape consumer interactions.[3][5][6]

Key facts

  • Meta's Muse AI can now place outbound phone calls to U.S. businesses on behalf of users.
  • The calling feature is accessible only to paid subscribers and is not free.
  • The AI agent can schedule appointments, book reservations, and wait on hold.
  • Meta initially tested the calling capability in September.
  • The Muse phone-calling feature is not available in Canada.
  • Gemini and startup Instinct provide similar outbound calling options.
  • Crypto Briefing reported that the feature highlights privacy concerns and could reshape consumer interactions.

Sources · 6 sources

  1. EN

    Engadget@engadgetPost on X ·

    The AI agent can schedule appointments, make reservations and wait on hold for you. https://t.co/Bk2TT53Kq5

    Open source
  2. II

    iPhone in Canada@iPhoneinCanadaPost on X ·

    Meta's Muse AI Can Now Make Phone Calls for You, but Not in Canada https://t.co/fg4kNUy6HJ

    Open source
  3. TE

    Techmeme@TechmemePost on X ·

    Meta launches an outbound calling feature for Muse, such as to businesses, available for paid US subscribers; Gemini and startup Instinct offer a similar option (@sarahpereztc / TechCrunch) (Visit Techmeme dot com for the link and full context!)

    Open source
  4. TE

    TechCrunch@TechCrunchPost on X ·

    Muse's AI can now place outbound calls to US businesses — but it's not free. https://t.co/OHFTGkJxf8

    Open source
  5. TE

    TechmemeArticle ·

    Meta launches an outbound calling feature for Muse, such as to businesses, available for paid US subscribers; Gemini and startup Instinct offer a similar option (Sarah Perez/TechCrunch) Sarah Perez / TechCrunch : Meta launches an outbound calling feature for Muse, such as to businesses, available for paid US subscribers; Gemini and startup Instinct offer a similar option — After initially testing the feature in September, Meta's consumer AI agent Muse is now able to place calls to U.S. businesses on behalf of its users.

    Open source
  6. CB

    Crypto BriefingArticle ·

    Meta’s Muse AI agent can now make phone calls for US users Meta's AI-driven phone call feature for US users highlights growing privacy concerns and the potential for AI to reshape consumer interactions. The post Meta’s Muse AI agent can now make phone calls for US users appeared first on Crypto Briefing .

    Open source