Meta blocks TikTok and ByteDance advertising across seven countries
Meta has banned advertisements and paid marketing from TikTok and ByteDance across its platforms in seven countries, including the United States, escalating competition between the social media rivals.
Meta Platforms has banned advertisements and paid marketing from ByteDance and TikTok across its services, including Facebook and Instagram, according to reports from Bloomberg and other outlets. The restriction applies across seven countries: the United States, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam.[1][2][3][5][6][7][8]
The advertising restrictions also encompass third-party ad campaigns that link directly to TikTok. Regarding the decision, Meta stated, "We don't have to run ads from a competitor," according to reporting from TNW, which noted that TikTok had previously rejected advertisements from Meta before Meta blocked TikTok's campaigns.[5][6][9]
The ban intensifies direct rivalry between the companies over video views and digital advertising revenue. Descriptions of ByteDance's corporate relationship to TikTok varied in reports: Bloomberg characterized ByteDance as TikTok's former controlling owner, while Engadget described ByteDance as TikTok's US minority owner.[2][3][4][9]
Key facts
- Meta banned ads and paid marketing from ByteDance and TikTok across its platforms in seven countries, including the United States.
- The seven countries covered by the ban are the United States, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam.
- The restriction also blocks third-party advertising campaigns that link to TikTok.
- Meta stated, "We don't have to run ads from a competitor," following an earlier move where TikTok rejected Meta's ads.
- Bloomberg described ByteDance as TikTok's former controlling owner, whereas Engadget reported ByteDance as TikTok's US minority owner.
Sources · 8 sources
- PO
Polymarket@PolymarketPost on X ·
JUST IN: Meta bans TikTok & its parent company ByteDance from advertising on Facebook & Instagram across 7 countries, including the United States.
Open source - BL
Bloomberg@businessPost on X ·
Meta banned advertisements in the US from ByteDance, the former controlling owner of TikTok, intensifying the competition with the popular social video site https://t.co/72z5ngIogr
Open source - BL
Bloomberg@businessPost on X ·
Meta Platforms banned advertisements in the US from ByteDance, the former controlling owner of TikTok, intensifying the competition with the popular social video site. https://t.co/Ox212MHbdG
Open source - AI
Analytics Insight@analyticsinmePost on X ·
𝐌𝐞𝐭𝐚 𝐁𝐥𝐨𝐜𝐤𝐬 𝐓𝐢𝐤𝐓𝐨𝐤 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬: 𝐖𝐡𝐚𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐒𝐡𝐨𝐮𝐥𝐝 𝐊𝐧𝐨𝐰 Meta has stopped TikTok promotions across its platforms in seven countries, adding to the rivalry over video views and ad revenue. Marketers may need to rethink how they reach users and spread their campaigns across social media. #Meta #TikTok #InstagramReels #DigitalMarketing #SocialMedia #TechNews #analyticsinsight #analyticsinsightmagazine Read More 👇 https://t.co/v349JG5OVV
Open source - TE
Techmeme@TechmemePost on X ·
Meta bans ByteDance ads and paid marketing, plus third-party campaigns linking to TikTok, in the US, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam (Bloomberg) (Visit Techmeme dot com for the link and full context!)
Open source - TN
TNW@thenextwebPost on X ·
TikTok rejected Meta’s ads first. Now Meta rejects TikTok’s. Meta says: “We don’t have to run ads from a competitor.” https://t.co/PxhUIZdU6F https://t.co/cEsnaTAtPT
Open source - TS
The Straits Times@straits_timesPost on X ·
Meta bans TikTok ads on its platforms in US, Japan and other countries https://t.co/UFUbsGYFXR
Open source - EV
Evan@StockMKTNewzPost on X ·
Meta Platforms $META banned advertisements from ByteDance and TikTok on its platform in the US and other countries - Bloomberg
Open source - EN
Engadget@engadgetPost on X ·
Meta has placed a complete ban on ads and marketing from TikTok's US minority owner, ByteDance. https://t.co/WkE6ofLp1d
Open source