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Grayscale promotes Zcash fund with Wall Street Journal front-page ad

Grayscale took out the front cover and an inside full page of The Wall Street Journal to promote privacy cryptocurrency Zcash and its ZCSH fund.

Front page of The Wall Street Journal featuring a full-page zebra-patterned advertisement reading Zcash: The Next Era of Crypto.
Image: @mert

Grayscale secured prominent advertising space across The Wall Street Journal's Tuesday, November 10, 2026 edition, running a zebra-striped front-page advertisement that labeled Zcash "The Next Era of Crypto."[1][2][3]

Inside the issue, a second full-page Grayscale advertisement titled "The Story Behind the Stripes" marketed the asset manager's Zcash vehicle under the ticker ZCSH, pitching it as "the world's first Zcash fund." The ad drew an analogy between how zebras use camouflage stripes to protect themselves and how Zcash incorporates privacy features into Bitcoin-like design, directing readers to ZcashInvest.com.[2]

Disclosures at the bottom of the inside ad note that the Zcash ETF (ZCSH) has filed a registration statement with the U.S. Securities and Exchange Commission and is not registered under the Investment Company Act of 1940. Industry commentator Frank Chaparro documented the two pages, while The Daily Block reported that the marketing campaign coincided with a launch for Zcash Invest.[1][2]

Key facts

  • Grayscale ran a front-page advertisement in the November 10, 2026 edition of The Wall Street Journal reading "Zcash: The Next Era of Crypto."
  • A second full-page Grayscale ad inside the same issue was titled "The Story Behind the Stripes" and promoted its ZCSH fund.
  • The ad described ZCSH as "the world's first Zcash fund" and pointed readers to ZcashInvest.com.
  • Fine print in the ad stated the Zcash ETF (ZCSH) filed a registration statement with the SEC and is not registered under the Investment Company Act of 1940.
  • The Daily Block reported the newspaper campaign was tied to the launch of Zcash Invest.

Sources 路 3 sources

  1. TD

    The Daily Block@thedailyblockPost on X 路

    馃毃BREAKING: ZCASH AND GRAYSCALE TAKE OVER WALL STREET JOURNAL FOR LAUNCH OF ZCASH INVEST. https://t.co/xKlNAsaeza

    Open source
  2. FC

    Frank Chaparro@fintechfrankPost on X 路

    Zcash is getting the full-page treatment in today鈥檚 Wall Street Journal. Grayscale has taken out a front-page ad promoting Zcash, along with another full-page ad inside highlighting its Zcash investment fund (ZCSH). https://t.co/6lNtfTaViI

    Open source
  3. ME

    mert@mertPost on X 路

    zcash on the wall street journal today https://t.co/U9NxDreik6

    Open source