Adobe and Disney announce multi-year AI partnership to build custom models
Adobe and The Walt Disney Company have established a multi-year partnership designating Adobe as Disney's official AI innovation partner to build custom AI models based on Disney's intellectual property.
Adobe and The Walt Disney Company have entered a multi-year artificial intelligence partnership naming Adobe as Disney's "Official AI Innovation Partner." Under the arrangement, Adobe will create custom AI models using its Firefly Foundry, training the systems on Disney's characters, environments, and visual styles.[1][2][3][4][5]
Implementation is underway across Disney's film studios, ESPN, cruise line, and theme parks. Disney Imagineering is already utilizing the tools to turn hand-drawn sketches into rendered concept art and build franchise-accurate assets for theme park development. The collaboration also encompasses Disney Studios' StudioLAB and ESPN Edge, granting Disney's creative staff early access to Adobe Firefly, Photoshop, and Premiere, alongside dedicated research and engineering support.[3][4][5]
In addition to tailored media workflows and proprietary model co-development, the partnership features an included gallery, reflecting an industry emphasis on protecting intellectual property within custom AI deployments.[1][2]
Key facts
- Adobe and Disney agreed to a multi-year artificial intelligence partnership naming Adobe an Official AI Innovation Partner.
- Adobe will develop custom AI models trained on Disney's characters, worlds, environments, and visual styles using Firefly Foundry.
- Work under the deal spans Disney's film studios, ESPN, cruise line, and theme parks.
- Disney Imagineering is already using the technology to convert hand-drawn sketches into rendered concept art and generate assets for theme park development.
- Disney creative teams at units including Disney Studios' StudioLAB and ESPN Edge will receive early access to Adobe Firefly, Premiere, and Photoshop, along with dedicated research and engineering support.
- The partnership includes a gallery component alongside custom media workflows.
Sources · 5 sources
- CB
Crypto BriefingArticle ·
Adobe and Disney sign multi-year deal to build custom AI models This partnership highlights a shift towards proprietary AI models, emphasizing intellectual property protection and tailored innovation. The post Adobe and Disney sign multi-year deal to build custom AI models appeared first on Crypto Briefing .
Open source - AG
AGTP@AGTPinsightsPost on X ·
BREAKING: Disney and Adobe will co-develop custom AI models tailored for the media giant, and the partnership includes a gallery. https://t.co/L3ehmfmbeM
Open source - SB
Shay Boloor@StockSavvyShayPost on X ·
$ADBE is building custom AI models for $DIS trained on Disney’s own characters, worlds & visual styles for use across its film studios, ESPN, parks & cruise lines. Great example of how valuable proprietary IP is becoming in AI economy with Adobe positioning itself as the platform that lets companies put those assets to work without giving up control.
Open source - EV
Evan@StockMKTNewzPost on X ·
ADOBE $ADBE AND DISNEY $DIS JUST ANNOUNCED A MULTI-YEAR AI PARTNERSHIP Adobe will build custom AI models for Disney, trained on its own characters, worlds, and visual styles, using Adobe's Firefly Foundry Adobe is now Disney's "Official AI Innovation Partner," with work underway across Disney's film studio, ESPN, theme parks, and cruise line.
Open source - WS
Wall St Engine@wallstenginePost on X ·
ADOBE AND DISNEY ANNOUNCE MULTI-YEAR AI PARTNERSHIP $ADBE will become $DIS's Official AI Innovation Partner, developing custom AI models through Firefly Foundry using Disney's characters, environments and visual styles. Disney Imagineering is already using the technology to turn hand-drawn sketches into rendered concept art and generate franchise-accurate assets for theme park development. The partnership also extends to Disney Studios' StudioLAB and ESPN Edge, with Disney's creative teams receiving early access to Adobe Firefly, Premiere and Photoshop, along with dedicated engineering and research support.
Open source