Choose Rich Live
Tech

Adobe reveals Creative Cloud and Firefly AI updates at Adobe Max

Adobe announced a new suite of AI updates across Creative Cloud and Firefly at its Adobe Max conference, adding Premiere's Generative Remove tool, automated agent workflows, and planned 2027 MCP support.

Engadget graphic showing Adobe Firefly AI Assistant automated action prompts including auto tone image and remove background over a colorful graphic design.
Image: @engadget

At its Adobe Max conference, Adobe unveiled a new flight of artificial intelligence tools across its Creative Cloud applications and Firefly suite designed to streamline editing and design work, according to reports from The Verge and Engadget. The updates introduce new capabilities across key software, including Photoshop and Premiere.[1][2][4][5][6]

The video editing app Premiere is gaining a new Generative Remove tool as part of the release. Additionally, The Verge reported that third-party AI agents will be able to navigate and operate Creative Cloud applications on a user's behalf. Firefly's AI Assistant is also gaining autonomous capabilities, taking on recurring automated tasks like toning images, removing backgrounds, and resizing media, as well as managing users' social media accounts.[1][2][3][6]

Further expanding its developer and interoperability roadmap, Adobe plans to roll out MCP support for its creative applications in 2027, according to 9to5Mac.[5]

Key facts

  • Adobe unveiled a new lineup of AI-powered design and editing tools for Creative Cloud and Firefly at Adobe Max.
  • The updates include a new Generative Remove feature for Premiere.
  • Third-party AI agents will be able to execute tasks in Creative Cloud applications on behalf of users, according to The Verge.
  • Adobe Firefly's AI Assistant can take over recurring editing tasks and manage user social media accounts.
  • Adobe is planning to add MCP support to its creative software in 2027, according to 9to5Mac.

Sources · 5 sources

  1. EN

    Engadget@engadgetPost on X ·

    Adobe announced its latest flight of AI-powered tools at its Max conference today. https://t.co/RaEegBhmaj

    Open source
  2. TE

    Techmeme@TechmemePost on X ·

    At Adobe Max, Adobe unveils Creative Cloud and Firefly AI updates to make designing and editing easier, including Premiere's new Generative Remove tool (@zombie_wretch / The Verge) (Visit Techmeme dot com for the link and full context!)

    Open source
  3. TV

    The Verge@vergePost on X ·

    Third-party AI agents can use Creative Cloud apps for you, and Firefly’s AI Assistant can run your social media accounts. https://t.co/U4WqOo1uP6

    Open source
  4. TV

    The Verge@vergePost on X ·

    Here are the new editing and design tools coming to Creative Cloud apps and Adobe’s Firefly suite. https://t.co/HpzjMreA57

    Open source
  5. 9T

    9to5Mac@9to5macPost on X ·

    Adobe unveils new AI tools for Photoshop, Premiere, and more, with MCP support coming in 2027 https://t.co/BM3XM3tOcV by @mvcmendes

    Open source
  6. TE

    TechmemeArticle ·

    At Adobe Max, Adobe unveils Creative Cloud and Firefly AI updates to make designing and editing easier, including Premiere's new Generative Remove tool (Jess Weatherbed/The Verge) Jess Weatherbed / The Verge : At Adobe Max, Adobe unveils Creative Cloud and Firefly AI updates to make designing and editing easier, including Premiere's new Generative Remove tool — Here are the new editing and design tools coming to Creative Cloud apps and Adobe's Firefly suite.

    Open source